www.marejournal.com
20A —April 27 - May 10, 2018 — Spring Preview — M id A tlantic
Real Estate Journal
P arking T echnology
he headline of an article recently published by The Outline declared: By Bill Smith, Smith Phillips On the March: How technology has transformed parking T
ing new trends in parking: frictionless parking. Friction- less parking permits drivers to park without interacting with traditional payment systems, and it revolves around a suite of technologies built on top of a Parking Access Control System. In addition to PARCS a frictionless suite can include license plate recognition (LPR), barcode readers, and reserva- tion software. When combined in a frictionless suite, these technologies can make parking seamless and interactive by re- moving the need to stop at gates to enter or stop at exits to pay.
Parkers just drive in and out as they wish and the system rec- ognizes the vehicle, associates it with a previously generated credential, and bills the driver or credits it to a permit, often through a smartphone. Parking reservations—or pre-booking—technology is also an important element of fric- tionless parking. Pre-booking platforms permit parkers to reserve a space in a particular facility from a home computer or mobile device. Some systems even allow parkers to reserve a specific parking space in a parking facility. When drivers arrive, their names are dis- played on signage above the space, making it easy for them to find the correct space. “Modern parking reserva- tions technology offers drivers unprecedented convenience,” said Theresa Hughes, Chief Executive Officer of Chauntry, the company world’s leading parking reservations provider. “Nothing is more frustrating than having to waste valuable time searching for a parking space. Now people can leave their homes knowing that there will be a parking space waiting for them.” Parking Guidance Parking guidance systems (PGS) represent another tech- nology that has dramatically improved the parking experi- ence. By its very nature, PGS has always been about custom- er service. By guiding drivers directly to open spaces, PGS eliminates the anxiety that often comes with parking and significantly reduce the amount of time it takes to find a space. “Parking guidance systems take all the uncertainty out of finding a parking space,” said Dale Fowler, director of IN- DECT USA, a leading provider of parking guidance systems. “By guiding drivers directly to open spaces, and then direct- ing them back to their cars when they are ready to leave, the technology eliminates the parking frustrations that used to be so common.” But parking guidance tech- nology has advanced by leaps and bounds in the past few years, and today it makes park- ing even more convenient. For instance, some parking guid- ance sensors have license plate recognition technology build in so each sensor can identify individual vehicles. This fea- ture can be used in frictionless continued on page 22A
before.” Access And Revenue Control Parking access and revenue control systems (PARCS) have long been technology staples for parking facilities. PARCS equipment controls who enters and exits parking facilities, while at the same time manag- ing how users pay. Since peo- ple often enter buildings and building complexes through their parking facilities, parking also serves as a de-facto lobby that’s managed by their PARCS equipment. PARCS is also the corner- stone of one of the most excit-
mensely more convenient and pleasant, largely because of the introduction of innovative new technologies designed to make parking more driver-friendly and manageable. “We are in the midst of a technology revolution that has seen the introduction of unprec- edented technological advance- ment,” said Dan Kupferman, director of Car Park Manage- ment Systems for Walker Con- sultants. “Technology has made parking more efficient, more precise, and easier to operate. It’s also making parking more customer-friendly than ever
Ame r i c a n s a r e p r e t t y ug l y when p a r k i n g the i r car s . The subhead r e a d : T h e worst part of driving will never get bet-
Bill Smith
ter. The worst part of driving will never get better. But is parking really the worst part of driving? In fact, over the past decade parking has gotten im-
Generate new Business • attract strateGic Partners raise Your Profile • Promote Your firm’s Values
Contact Bill Smith to learn how a strategic public relations program can help your organization.
P: (603) 491.4280 e: bsmith@smith-phillips.com
Made with FlippingBook Learn more on our blog