34D — September 13 - 26, 2019 — 40 Under 40 — M id A tlantic
Real Estate Journal
www.marej.com
40 U nder 40 Jordan Metz, Bussel Realty Corp. “Natural ability to lead, strategize & execute – Mastering strategy and tactics epitomizes my success”
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leasing industrial buildings since I was born. My grand- father did masonry work for builders early in his career, and had the foresight to start buying plots of land and build- ing his own warehouses. As a child, he would take my broth- ers and I to visit the tenants. They held him in such high regard. Many of the smaller sized companies appreciated his affinity to “help the little guy”. That has stayed with me, and much of my success can be attributed to working fever- ishly for small companies when they started out, and growing with them as they expanded and moved to larger build- ings over the years. My father was instrumental in my early career development - I did not have a mentor per se in the industry, so my father would field 5-10 phone calls from me per day, coaching me on what- ever new situation I would find myself in. Always offering expert guidance, I would go and implement what he would teach me, and learned on the fly. It worked well, and I would not otherwise have been able to accelerate the learning curve early on without his daily coaching. What impact has social media/networking had on your career? Today’s real estate professionals are comb- ing technology, social media with market expertise and excellent service to clients in order to be successful and differentiate themselves. By the use of I-pads, social media applications such as LinkedIn and online third-party listing services, today’s broker is truly mobile and can turn around information quicker and more accurately to his clients. Today’s brokers are re-in- venting brokerage and the real estate business as they use today’s “e-tools” to provide real estate solutions as consultants and brokers. Client’s demand more information and exper- tise and today’s brokers must be ahead of the curve by using all of the latest technology available. In the future, technology will only continue to put pressure on brokers to be more well- rounded and have a certain level of expertise in everything related to real estate includ- ing marketing, environmental issues, construction and re- search. The “old way” of doing
things and brokering deals will become extinct and those that hop “on the technology train” and ride it into the future will endure and be successful in the end. I try to implement as much as possible with social media and technology. Look to Linke- dIn to continue to dominate the professional social media world - it’s amazing what user engagement and consis- tent content can do to brand a professional online today. You have the widest audience there; it’s a smart move to le- verage it by sharing what you have to offer, with the online world. Online is blending into offline quite rapidly (see Linke- dIn influencers). Tell us how and when you began your career in the profession you are in, about your current posi- tion and why you choose the field/profession you are in today? You could say, real estate runs in my blood for generations and comes natu- rally to me. Starting with my great grandfather who was a builder, my grandfather who did masonry work, then a de- veloper, to my great uncle who was a senior member of the Hartz Mountain Real Estate organization, my commitment to the real estate business and providing excellent service to clients comes very naturally. In fact, my father had owned and managed multiple realtor offices and businesses before the larger firms that we know today came about. But I also chose this ca- reer by accident. I originally planned to go to law school, but decided to take a year to get a bit of experience after college in the “real world”, in particular the business world. After entering the industry, my knack for deal making and genuine interest and love of the industry convinced me to stay rather than go to law school. Once I started my ca- reer, I think that some of my childhood memories of visiting my grandfather’s buildings and tenants also kicked-in. At that moment, I knew this was going to be my career. Besides enjoying the deal- making process, and learning about the various industries my clients are involved in, I thrive off of the thrill of closing a deal, whether big or small. continued on page 36D
hat is your great- est professional accomplishment?
Jordan Metz Senior Vice President Years with company/firm: 14 Years in field: 14 Years in real estate industry: 14
I can’t point to just one but it is important to note the strategies that I employ that accounts for my great ac- complishments. Unlike other rookie brokers in commercial real estate, I immediately started closing deals after en- tering the business, bypassing the so-called “learning curve”. In summary, my success has been based on various factors including: Developing an outstanding network of relationships with brokers both in and outside our firm. Assuming a strong leader- ship position on Bussel Realty team projects even though I typically work side-by-side with brokers muchmore senior to myself. Excellent eye for synergy – My leadership qualities enable me to know what personalities should team together to create great synergies in talent and expertise – as they say, 1 plus 1 most definitely equals 3. Natural ability to lead, strat- egize & execute – Mastering strategy and tactics epitomizes my success. Success breeds success -- Brokers confidently refer busi- ness to me because they know of my level of service and dedi- cation to their clients. They can expect outstanding results which will reflect well on them and they know their client is “in good hands”. Leadership position within Bussel Realty – I have intro- duced several initiatives at Bussel such as utilizing social media outlets, PR and building relationships with reporters and civic leaders, and other marketing strategies. As a well-respected member of the firm, many of my ideas have resulted in enhanced research, marketing tactics, and ways to better service clients. What is yourmost notable project, deal or transac- tion? Over my 14-year career, I have completed over 350 sale/ lease transactions on industri- al warehouse properties, with over 90% of those deals taking place in Linden, Elizabeth, Carteret, and Avenel - all fall- ing within a +/- 10 mile radius from the Ports. I am consis- tently one of the top producing brokers in the NJ industrial real estate industry, and one
67,000 s/f sale of 1200 West Blancke St. in Linden, NJ, for $3,912,500 to West Coast Shipping. 55,000 s/f sale of 10 Produc- tion Way in Avenel, NJ, for $6.325 million which was pur- chased by a Brooklyn-based e-commerce company. 47,000 s/f lease for five years at 62 Grant St. in Carteret, NJ, with Qualmaxx Supplies. The landlord, Embee Associates, was represented in-house by Steve Bartner. Metz repre- sented both the landlord and tenant. 40,500 s/f lease for five years at 904 Woodruff Lane in Eliz- abeth, NJ, with McGinley Transportation Services and landlord, Elberon Develop- ment. McGinley is a local transportation company pro- viding office furniture delivery and installations for compa- nies. Metz represented both the landlord and tenant. How do you contribute to your company and / or the industry? First and foremost, my re- sponsibility is to provide my clients the best possible real estate solutions to help them achieve their real estate and business goals. As a special- ist in representing tenants and buyers and landlords and sellers, my ultimate goal is producing the results needed to help them be successful. My success is based on their success. My primary day-to-day responsibilities include ex- ecuting such strategies as redeveloping, repurposing or repositioning properties that I represent, and advising on the ideal location and prop- erty based on my client’s op- erational and future business needs. My emphasis is focusing regionally in Central NJ, and specifically with clients who have port-centric (Port New- ark/Elizabeth) locations Who or what has been the strongest influence in your career? My father and grandfather. Both have been involved in owning/managing/
of the most active in the port- proximate areas of Linden and Elizabeth for buildings in the under 200,000 s/f range. I have earned a reputation and established myself as a top producer in the industry over the past 14 years. I have built very strong relationships with the industry’s major land- lords and tenants. As a result, I work with every owner and broker in the business as they know they can trust me at my word. That goes a very long way in this industry and allows me to sell and lease buildings more effectively. Having experienced every- thing that can happen dur- ing the course of a deal time and time again (over 350 and counting), I am able to ex- pertly manage and navigate the process for clients. I have assembled a team that can assist with everything from legal to environmental, and my “batting average” is amongst the highest in the industry in terms of closing deals. I look to address all of the issues up front so that the deal process goes smoothly. My goal is to accomplish the client’s objectives in the most efficient way possible and stay extremely involved in every step of the process. I am very resourceful and once clients get to know me, they can trust me explicitly to deliver on his promises. Several of mymost recent transactions include: Sale of 1001 Roosevelt Ave., Carteret, NJ, 97,000 s/f Indus- trial Property Sold 250,000 s/f investment portfolio in Linden - proceeded to stabilize the assets with five new leases for landlord rang- ing from 20,000 to 60,000 s/f spaces Sale of 400 South 2nd St., in Elizabeth, NJ (120,000 s/f warehouse in port market) 85,000 s/f lease renewal at 300 Mill Rd. in Edison, NJ, by Home City LLC. Senior Vice President Robert Sager and David Blitt of BRC assisted in the transaction.
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