TECH SPEC
It will be like watching a high-budget movie in the cinema, the only difference being, you’ll be in that world
as they world in the real world. It’s a place where you can exist as an alter ego and live a virtual life. A high-resolution, high-definition virtual environment that can be shaped according to the imagination of creators in any sense they like. A true metaverse would have to be global and interoperable, we can’t have sperate metaverses, that would be about as helpful as deploying different internets. Are virtual events and events in themetaverse the same thing? There is no real difference. A metaverse event is just a different expression of a virtual event, which in turn is just an event, right? Howwill it enhance virtual events? The metaverse has the potential to dramatically enhance events. It will reach a stage where it is film-industry quality with amazing virtual, visual effects. It will be like watching a high-budget movie in the cinema, the only difference being, you’ll be in that world. Through this, there is going to be an enormous influx of the capabilities of the events industry to create these incredible, beautiful environments, events or experiences,
Getting meta The metaverse market could be worth £800bn by 2024, according to Bloomberg Intelligence research. So where does it fit into the events industry? Holly Patrick quizzes Marc Mekki, founder of virtual communities and events platform Bond, about what event planners need to know
Marc Mekki
What is themetaverse? As of yet, there is no real consensus. It’s a placeholder for something that it will become in the coming years as the giant commercial entities get involved. But in the truest sense of the word, the metaverse is a digital mirror world of anywhere on the physical globe. It’s an interconnected world where all kinds of services and activities exist
mitmagazine.co.uk SPRING/SUMMER 2022 29
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