CANADA
Unexplored potential
Ellie Evans discovers the ‘holy grail’ for event planners with Canada’s astonishing range of unique incentive options
Test your nerves on the CN Tower Edge Walk
I t’s known for its stunning landscapes, warm welcome and great cuisine – and now Canada is tapping into its increasing popularity as an incentive destination post‐pandemic. Whether you choose a chef‐guided seafood journey, catching
provides a thriving ecosystem for business events and incentive trips that foster creativity, collaboration and ultimately, leave a lasting impact.” “Canada offers such a variety of experiences that it can deliver on almost any brief if given consideration and a little creativity,” according to events consultant David Heron.
experiences ranging from white water rafting on the wildest of rivers to a wildlife tour in the heart of British Columbia’s Great Bear Rainforest. Whistler “I am a big fan of Whistler as a motivational incentive destination,” explains David Heron. “It is a true playground for outdoors enthusiasts and offers experiences far beyond what a straightforward ski resort might, allowing it to appeal to a far broader demographic of guest. “In the darker months it is a winter wonderland, and in the summer, an activity mecca. Importantly it provides incredible incentive solutions across the whole year. “Frommy experience, Vancouver works incredibly well alongside Whistler to host those business events that may need larger and more advanced event facilities. A mere 90‐minute drive apart, the two destinations complement each other perfectly and offer delegates an incredible flavour of the best of Canada.”
your own lobster on a sunset guided sea vessel, go kayaking through 10,000‐year‐old icebergs, or opt for a unique wellness experience that promotes positive health benefits, there are countless possibilities across Canada’s diverse destinations. “Canada is a global leader across several industries, and home to visionary experts and cutting‐edge innovations
Canada provides incredible incentive solutions across the whole year
“There are some incredibly unique product solutions that agencies can find to offer their more discerning and adventurous clients that will set them apart from their competitors – often the holy grail for many event planners.” Destination Canada has
now focused its efforts on destination development and the curation of new, unique incentive experiences, culminating in the launch of the Canadian Incentive Experiences Signature Collection: 255
that are shaping the future,” says Jennifer Attersall, director of incentive travel at Destination Canada. “When this intellectual capital is combined with our vibrant urban centres and unique natural landscapes, it
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