EVENTS TECHNOLOGY
MEET ME IN THE METAVERSE?
Broken down to basics, the metaverse is simply a worldwithin cyberspace, but it has the potential to open a universe of possibilities for meeting planners…
he three-dimensional virtual space has been around for some time in the form of computer games such as Sims,
world. So where does it fit into the events industry? Holly Patrick consults Marc Mekki , founder of virtual communities and events platform Bond, about what events planners need to know and how they can prepare for the new events space. WHAT IS THE METAVERSE? There is no real consensus. It’s an abstract, a placeholder for something it will become in the coming months and years as the giant commercial entities get involved. But in the truest sense of the word, the metaverse is a digital mirror world of anywhere
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but it gained traction in 2021 when Facebook changed its name to Meta and illuminated what the metaverse could be. Although not a fully developed concept yet, the metaverse is establishing itself and the market could be worth £800bn by 2024, according to Bloomberg Intelligence research. The metaverse is designed to create worlds that would be normally inaccessible to many people, foster connectivity and provide experiences not attainable in the real
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