Avocados #12 in Sales
Mushrooms #13 in Sales
O rganic avocados saw much more modest year- over year gains in both sales (2.4%) and volume (1%) in 2021 compared to the double-digit increases the category enjoyed in 2020. Still, with over $232 million in sales, this popular organic fruit remained a powerhouse item in 2021, averaging a respectable price premium of 40% over conventional.
O rganic mushrooms suffered year-over-year decreases in both sales and volume in 2021, though the sales decline (–1.5%) was much narrower than the volume loss (–8%). Despite its negative year-over-year performance, the organic mushroom category was still a significant driver of organic produce dollars, with total sales topping $229 million and a substantial price premium of 60% (compared to conventional).
“Even though organic avocados sometimes have a higher FOB cost, they continue to be incredibly promotable. Retailers are not shying away because of prices. Consumers see value in organic avocados. So we see great success on the retail level promoting them.”
“Over the past two years, we have seen exponential growth in organic mushroom sales. I do not think it was because of the pandemic. We saw sales trending up before the pandemic. The trend started the year before. “
Kevin Donovan National Sales Manager, Phillips Mushroom Farms
Gahl Crane Sales Director, Eco Farms
The Northeast had the best year-over-year organic avocado performance with a sales increase of 6.7% and a volume gain of 8.9%, while the Midwest had the worst with a sales loss of –1.7% and a volume decline of –7.6%. Regional Performance
Organic mushrooms showed year-over-year declines in both sales and volume in all regions, except the Northeast where it enjoyed a 7.7% increase in sales. Regional Performance
NE
NE
W MW
W MW
S
S
$88,009,857 $816,112 0.9% 25,331,361 232,349 0.9%
$76,553,443 $(1,215,950) -1.6% 10,855,904 -697,783 -6.0%
$29,572,761 $(511,589) -1.7%
$62,618,496 $(4,386,767) -6.5% 10,987,482 -1,305,148 -10.6%
$64,780,708 $2,180,811 3.5% 18,064,133 -205,204 -1.1%
$52,297,404 $(511,165) -1.0%
$49,512,450 $3,123,419 6.7% 16,529,867 1,357,038 8.9%
$37,798,911 $2,695,934 7.7%
Sales Sales Change (YOY) Sales % Change (YOY) Volume Volume Change (YOY) Volume % Change (YOY)
Sales Sales Change (YOY) Sales % Change (YOY) Volume Volume Change (YOY) Volume % Change (YOY)
8,591,214 -704,001 -7.6%
7,157,040 -773,399 -9.8%
4,280,135 -125,888 -2.9%
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OPN State of Organic Produce 2021
OPN State of Organic Produce 2021
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