Tailored CPD for Accountants in Business: Why It Matters

Your CPD Plan To stay on the front foot in finance, our four key drivers of future success, are:

Digital Innovation and AI Technology is changing the way accountants do their jobs, and it is doing so at an ever-increasing rate. This is only accelerated by the adoption of AI. We can either stay ahead of these developments and use them to place finance at the heart of our organisations’ success, or we can sit back and wait while it replaces us.

Credibility of the finance team

If the finance function is going to drive business success, then it needs to be taken seriously at all levels, and that involves everyone in the team being credible. If, by providing the right CPD, you can help your team to become more credible, you will increase the impact they are able to have and enhance their career prospects. It’s a win-win for everyone.

Focus on the business context

Accountants who can place their opinions and advice within the context of their organisation’s business realities and objectives will always seem relevant and aligned. Understanding what’s right for the business and what will help it grow to achieve its goals, will ensure that the individual accountants, and the finance team as a whole, are taken seriously as business partners.

Communication and influencing skills

Of course none if this matters if you can’t communicate effectively and take people with you. The ability to communicate formally and informally, in writing and orally, in person and remotely, and to understand which format is appropriate at different times, is critical to every accountant’s success. This is especially true for accountants in business, where no one will be impressed by your technical mastery alone.

We highlight these four areas of CPD because they are acknowledged by professional bod - ies and researchers as the key drivers of success. Get these right and you will be well on the way to achieving your own career goals, or to creating a truly world class finance team.

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