The Need for Quality The quality of online CPD provision for accountants has always been poor. Most providers have migrated from face-to-face provision, and while their technical credentials are strong, they are often not educational specialists. Add in the fact that what works in the classroom or lecture hall does not work well online, and you have a recipe for some pretty dreadful digital learning experiences. This situation has been exacerbated by the pandemic, as smaller, often local providers found themselves unable to run face-to-face events and therefore without a source of income. Many quickly learnt how to run a webinar, adding to the plethora of poor learning experiences available. All this encourages the feeling that CPD is an unhelpful additional burden instead of being a source of competitive advantage for a practice. Good online learning can be immersive and engaging. It can achieve great things, not only in terms of knowledge but also in the development of new skills and behaviours. And it can help firms and finance departments develop and retain great accountants who feel valued in their roles.
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