“ Our main crop is organic citrus, and we see continued growth in the organic market, especially for mandarins and specialty citrus items. Organic customers and consumers in particular are asking for mandarins by variety rather than as a generic mandarin. They seem to have a deeper curiosity about where their food comes from and the varietal details and characteristics. We love curious customers and consumers because we love to nerd out on fruit!
Citrus | #10 in Sales
At $85 million, the South had the highest organic citrus sales in 2021, and it also had the greatest year-over-year gains in both sales (19.9%) and volume (22%). Regional Performance
NE
W MW
S
$76,087,411 $2,043,108 2.8% 34,008,032 1,648,651 5.1%
$36,847,309 $4,631,200 14.4% 17,248,261 2,071,701 13.7%
$84,776,054 $14,098,055 19.9% 36,470,419 6,579,898 22.0%
$59,599,700 $3,941,406 7.1% 22,663,728 2,779,754 14.0%
Sales Sales Change (YOY) Sales % Change (YOY) Volume Volume Change (YOY) Volume % Change (YOY)
Bianca Kaprielian CEO and Co-owner, Fruit World Co.
Citrus
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Sales 2021 vs. 2020
$ MILLIONS
According to IRI data, total US Organic Citrus dollar sales are up by double digits: + 13% in the last 52 weeks versus one year ago and + 33% versus two years ago (through week ending 12/19/21). This category continues to be a fast-growing segment in agriculture with no signs of slowing down. Christina Ward Senior Director, Global Marketing, Sunkist Growers
Organic citrus logged its best year-over-year sales gains during the first half of 2021.
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50
40
O rganic citrus continued to perform strongly in 2021, with double-digit year-over-year increases in both sales (10.6%) and volume (13.4%). Well-known for their immune-boosting properties, these vitamin C-rich fruits commanded an average price premium of 49% over their conventional counterparts and brought in a total of $258 million in 2021 retail sales dollars.
30
20
2021 2020
10
0
32
33
OPN State of Organic Produce 2021
OPN State of Organic Produce 2021
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