Bell Peppers #15 in Sales A popular choice for cooking, snacking, and salads, organic bell peppers posted small year-over- year gains in both sales (2.3%) and volume (3.1%) in 2021. The category totaled $186 million in retail sales and commanded a price premium of 87% over conventional, showing that consumers were willing to pay top dollar for this versatile and nutrient-rich organic vegetable.
Broccoli #16 in Sales
A star year-over-year performer in 2021, organic broccoli posted gains of 10.9% in sales and 8.8% in volume, suggesting this highly nutritious organic vegetable was top of mind for consumers. With over $185 million in sales and a price premium of 53% compared to conventional, organic broccoli was a solid driver of 2021 organic fresh produce dollars.
“Production costs are rising every year, and sometimes it’s not easy to pass those costs on to your customers, but we’ve been able to put together some very fair and equitable contracts with many of our customers, which really helps us keep our dedicated organic farmers in business.”
“We value the Broccoli category for the rotational value it has for both our farming schedule and soil health. While yield pack and pro- cessing had steady volume for us in 2021, we saw strong YOY growth in 2021 with Josie’s Organics bunched Sweet Baby Broccoli.”
Kori Tuggle VP Marketing, Braga Fresh
Rob Gurney Sales Manager, Veg-Land
Organic bell peppers had their best year- over-year performance in the Northeast where they posted a 7% increase in sales and a 15.5% gain in volume. Regional Performance
Organic broccoli enjoyed double-digit year-over-year sales increases in both the Northeast (14.2%) and the South (16.7%). Regional Performance
NE
NE
W MW
W MW
S
S
$59,288,510 $164,529 0.3% 12,904,729 -44,565 -0.3%
$68,632,705 $4,599,788 7.2% 21,847,883 942,495 4.5%
$26,107,869 $787,151 3.1% 6,693,426 365,106 5.8%
$22,454,283 $972,325 4.5% 6,864,910 103,814 1.5%
$60,410,131 $584,918 1.0% 12,827,040 -507,924 -3.8%
$51,465,551 $7,374,271 16.7% 15,821,847 2,826,394 21.7%
$40,489,510 $2,642,535 7.0% 10,976,010 1,469,519 15.5%
$42,257,407 $5,249,596 14.2% 11,280,835 677,066 6.4%
Sales Sales Change (YOY) Sales % Change (YOY) Volume Volume Change (YOY) Volume % Change (YOY)
Sales Sales Change (YOY) Sales % Change (YOY) Volume Volume Change (YOY) Volume % Change (YOY)
40
41
OPN State of Organic Produce 2021
OPN State of Organic Produce 2021
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