“ [During 2020], demand for organic carrots, as well as many other organic products, skyrocketed as retailers purchased all products available to satisfy homebound consumers. Therefore, it was not unexpected that organic carrot sales in 2021 were lower than in 2020 as vaccines returned some normalcy to life. This enabled consumers to dine outside the home where organic produce lacks the presence found in retail stores. ... While there is some concern about how shoppers will adjust their purchase behavior in this high-inflation environment, we remain hopeful that the value organic carrots offer for their contribution to a healthy lifestyle and a sustainable future will continue to generate sales growth in 2022.
Carrots | #5 in Sales
All four regions saw year-over-year declines in organic carrot volume in 2021, and the Midwest was the only region that managed to eke out a year-over-year sales gain (0.3%). Regional Performance
NE
W MW
S
$121,837,270 $(2,312,501) -1.9%
$75,741,144 $204,315 0.3% 49,885,629 -1,273,350 -2.5%
$135,353,412 $(1,378,382) -1.0% 88,884,871 -3,807,083 -4.1%
$95,915,181 $(2,175,030) -2.2% 60,178,714 -3,555,513 -5.6%
Sales Sales Change (YOY) Sales % Change (YOY) Volume Volume Change (YOY) Volume % Change (YOY)
71,532,847 -3,749,255 -5.0%
Carrots
Sales 2021 vs. 2020
$ MILLIONS
Retail sales of organic carrots throughout 2021 remained pretty close to those of the prior year, except in March when they fell far short of the panic-buying sales surge that occurred in 2020.
David Bright VP of Marketing, Grimmway Farms
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40
A top contributor to organic fresh produce dollars, organic carrots had retail sales of nearly $430 million in 2021. However, compared to 2020, the root vegetable showed decreases in both sales (–1.3%) and volume (–4.4%), likely due to a decline in consumer stockpiling behavior as well as the return of foodservice. With a modest price premium of 31% over conventional, organic carrots are one of the more affordable organic options in the produce department.
30
20
2021 2020
10
0
22
23
OPN State of Organic Produce 2021
OPN State of Organic Produce 2021
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