E P O S M E C A S E S T U D I E S | V O L T E A
In future, Voltea’s management will decide on a case-by-case basis, depending on the relevant markets at the time and taking into consideration crucial aspects such as litigation risk and patent strength. As the company also pursues a licensing strategy, the Unitary Patent can secure market opportunities in what are currently peripheral areas. Furthermore, for Voltea and its integrative approach in phase 2 – seeking co-operation and partnerships with lead- ing players for mass-market applications – the new system will give all parties additional protection thanks to its central- ised action against counterfeiting. When the UPC comes into existence, it will help Voltea to police the market, which it currently does by watching competitors and enforcing patents against alleged infringers through legal action in the national courts. The UPC will allowVoltea to obtain a central court action instead, which will create significant efficiencies in the enforcement process.
V O L T E A B . V .
> Headquarters: Sassenheim, The Netherlands > Year of establishment: 2006 > Staff: 30 > www.voltea.com
P R O D U C T S / S E R V I C E S
CapDI: tunable, low-cost water deionisation technology which removes dissolved salts from water using electrochemistry
M A R K E T A N D T E C H N I C A L A R E A
Global industrial and commercial water treatment markets, residential water softener market
C U S T O M E R S
Food and beverage, hotel and resort operators, automotive industry, steel industry, commercial laundry and many others
H O L I S T I C I P M A N A G E M E N T
S E L E C T E D AWA R D S
Take a holistic approach to IP management, involving planning with other company divisions (marketing, finance, etc.), preferably at executive level. Patents should be treated as part of a larger and complex exploitation system with multiple internal stakeholders.
2010 Water Technology Idol (Global Water Summit) 2013 Blue Truffle Award
P A T E N T P O R T F O L I O
35 patent families, including EP2344423, EP2322486, EP2212254
Voltea continually reassesses its IP management and strategy. Long-term IP investment planning may prepare the com- pany for its next phase of growth, where IP will be used more proactively (driven by the company’s long-term goals) rather than reactively (driven by external changes). Voltea is follow- ing a holistic approach to IP management, with a forward- looking IP strategy in which management consolidates past IP achievements with those that have already contributed to the company’s growth, while preparing for the future. The company is convinced that its IP plan should be developed at board level, rigorously implemented at top management level, and subsequently monitored and adjusted to give a sustainable drive to innovation development, protection and exploitation in an environment with growing competition and complexity.
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EPO SME case studies | ISBN: 978-3-89605-179-0 | ©EPO 2017, Munich, Germany Editors: Thomas Bereuter, Yann Ménière, Ilja Rudyk | Author: Arnaud Gasnier | Photos: Voltea B.V. Disclaimer: Any opinions expressed in this case study are those of the author or the company and not necessarily those of the European Patent Office.
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