As we welcome you to the 2026 Spring Performance Bull & Female Online Sale, we do so with deep appreciation for the customers, partners, and friends who continue to shape Lucas Cattle Company. This year’s offering reflects a program moving confidently forward—rooted in the vision Forrest built, and driven by a commitment to genetic progress, disciplined selection, and long term customer success. Forrest believed that excellence starts with the cow, and that belief continues to guide every decision we make. His influence is present in the land, the cattle, and the people who work tirelessly to advance this program. While his absence is felt every day, the direction he set for Lucas Cattle Company remains clear: build cattle with purpose, performance, and integrity, and build relationships that last. We are proud to carry that mission forward. This year’s sale represents one of the most exciting steps in that journey. We are offering the first bull crop out of ADV Miss Genesis J1017 (Ginny), a young donor whose impact is already turning heads. Her first natural bull calf sold for $95,000 at Wagonhammer Ranches to River Creek Farms of Manhattan, Kansas—a testament to the power, consistency, and future potential she brings to our program. The sons selling this spring carry that same genetic punch, and we believe they will play a meaningful role in advancing her influence across the breed. Alongside the Ginny progeny, you will find the continued strength of cow families that have shaped our identity—Sugar, Louise, Evita, and others whose legacy continues through their daughters, granddaughters and sons. Their consistency, maternal quality, and performance remain cornerstones of our breeding philosophy. We are grateful for the dedication of our team, whose commitment ensures that every detail of this operation reflects the standards Forrest set and the expectations our customers deserve. Whether you are a longtime partner or joining us for the first time, thank you for your interest in our program. We are honored to earn your trust and look forward to helping you build toward your own goals with confidence.
Warm regards, Charlotte Lucas, Owner Jamie Devney, Lucas Cattle Company & Lucas Oil Speedway
Forrest & Charlotte Lucas - Owner Jamie Devney - President Jeff Reed - Cattle Manager - 417-399-1241 Holly Hubert – Breeding Manager 417-733-0059 Dr. Mike Siemens – Genetics & Marketing Strategy 316-737-9318 Office 417-998-6512 www.LucasCattleCompany.com
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