The Exchange - March 2025

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Amgen has received U.S. FDA approval for LUMAKRAS ® (sotorasib) in combination with Vectibix ® (panitumumab) for the treatment of adult patients with KRAS G12C-mutated metastatic colorectal cancer (mCRC), as determined by an FDA-approved test, who have received prior fluoropyrimidine-, oxaliplatin-, and irinotecan-based chemotherapy. AstraZeneca and Daiichi Sankyo has received U.S. FDA approval for Enhertu (trastuzumab deruxtecan) for the treatment of adult patients with unresectable or metastatic hormone receptor (HR)-positive, HER2- low (IHC 1+ or IHC 2+/ISH-) or HER2-ultralow (IHC 0 with membrane staining) breast cancer, as determined by an FDA approved test that has progressed on one or more endocrine therapies in the metastatic setting. Eli Lilly and Company has received U.S. FDA approval for Omvoh ® (mirikizumab-mrkz) for the treatment of moderately to severely active Crohn’s disease in adults. Omvoh is now approved for two types of inflammatory bowel disease (IBD), following its October 2023 approval as a first-in-class treatment for moderately to severely active ulcerative colitis (UC) in adults. Novo Nordisk announced the U.S. FDA has approved Ozempic ® to reduce the risk of kidney disease worsening, kidney failure (end-stage kidney disease), and death due to cardiovascular disease in adults with type 2 diabetes and chronic kidney disease (CKD). The Wyanoke Group is celebrating 125 years in medical publishing. Wyanoke is the parent company for Healio, Healio LIVE, Healio Strategic Solutions, SLACK Incorporated , and Vindico Medical Education . As part of the celebration, Wyanoke has launched a commemorative microsite that features an interactive timeline looking back at 125 years of achievements and growth. This can be found at healio.com/promo/125years.

AbbVie has announced the appointments of Michael Gautsch as Director, International Marketing and Commercial Operations – Cross Dermatology Lead, and Molly James-Lundak as Head of Pipeline and External Innovation Communications. Molly can be reached at molly.james_ lundak@abbvie.com. Aro Biotherapeutics has announced the appointment of Glenn D. Crater, MD, as Chief Medical Officer. AstraZeneca has announced the appointment of Ryan Goldfarb as Institutional Marketing Director and Greg D’Antonio as Marketing Director, Vaccines and Immune Therapies. Greg can be reached at gdanto27@gmail.com. Avalere Health has announced the appointments of Rodney Sexton as Chief Strategy Officer and Mark Timko as Senior Account Director. They can be reached at Rodney.sexton@avalerehealth.com and mark.timko@ avalerehealth.com , respectively. BGB Group has announced the appointment of Theresa Lukey as Vice President, CX Strategy. She can be reached at tlukey@bgbgroup.com. ConcentricLife has announced the appointments of Drew Kantor as Senior Vice President, Client Services, and Alissa Preston as Executive Vice President, Account Director. Drew can be reached at dkantor16@gmail.com . Conexiant has announced the appointment of Lauren Morgan as Director of Business Development, JADPRO Media Sales. She can be reached at Lauren.morgan@conexiant.com. Digitas Health has announced the appointments of Brian Lefkowitz as President, Allison Ceraso as Chief Creative Officer, Morayea Pindziak as Senior Vice President, Omnichannel Excellence, and Samantha DiPaolo Turowski as Vice President, Account Director. Brian can be reached at Brian.lefkowitz@digitashealth.com and Allison can be reached at Allison. ceraso@digitashealth.com. Eli Lilly and Company has announced the appointment of Jennifer (Ocello) Tesoroni as Associate Director, HCP Omnichannel Media. She can be reached at Jennifer.tesoroni@lilly.com. Fingerpaint Group has announced the appointments of Julia Sherry as Senior Media Planner, Jonathan Tyler Hayes as Media Supervisor, and Emily Marshall as Engagement Strategist. Havas Media Network has announced the appointment of Tracey Sears as Senior Vice President, HCP Planning. She can be reached at Tracey.sears@ havasmedia.com. Imre has announced the appointments of Candace Brogren as Media Director and Kelsey Dowd as Account Manager. Candace can be reached at candaceb@imre.agency. IPG Mediabrands has announced the appointment of Lindsey Lane as Senior Group Director. She can be reached at Lindsey.lane@mbww.com. Merck has announced the appointments of Andrew Driver as Director, Channel Strategy and Engagement for U.S. Oncology, and Chinedu Momah as Executive Director, U.S. Oncology Marketing Leader for V940/ Moderna Alliance. Andrew can be reached at Andrew.driver@merck.com. Phreesia Life Sciences has announced the appointment of Jessica Foley as Client Experience Manager. She can be reached at Jessica.foley@phreesia.com. Publicis Health Media has announced the appointments of Erica Arkus as Media Director, Andrew Zayicek as Senior Strategy Associate, and Max Vignola as Associate Director, Programmatic. Andrew can be reached at andrewzay11@gmail.com and Max can be reached at max.vignola@ publicishealthmedia.com. Razorfish Health has announced the appointment of Joyce Chen as Media Supervisor and the promotion of Julie Touchstone to Associate Creative Director. Joyce can be reached at jjchen1019@gmail.com. Snow Companies has announced the appointment of Alicia Guldin as Senior Director, Data and Analytics. She can be reached at aliciaguldin@ gmail.com. Spring & Bond has announced the appointment of Megan Encarnacion ( Christel ) as Director, Search and Social. She can be reached at megan. encarnacion@springandbond.com. Swoop has announced the appointment of Kelsey Landauer as Director of Sales.

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MARCH 2025

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