For rates, please reach out to hello@sdmag.com and you will be connected to an Account Director.
Media Kit 2025
OUR SECRET SAUCE FOR YOUR SUCCESS 70,981,035 TOTAL ANNUAL IMPRESSIONS DELIVERED JULY 2023 – JUNE 2024 With a 75+ year legacy, the iconic San Diego Magazine remains the top choice for both loyal and affluent subscribers and followers. Our content seamlessly reaches readers through print, social media, email, podcasts, video, and in- person events, offering a robust, multifaceted platform to ensure your campaign’s success. Grow your customers and audience with San Diego Magazine , leveraging an audience only WE can deliver.
Magazine (print + digital) 1,985,257 ANNUAL IMPRESSIONS
Social Media 64,420,262 SOCIAL IMPRESSIONS
Website 4,355,907 PAGEVIEWS
Email 12,836,544 ANNUAL IMPRESSIONS
Podcasts 137,000 PLAYS
SMS Text 64,109 ANNUAL IMPRESSIONS
Events 11,500 ANNUAL ATTENDEES
CONTACT AMANDA LENOX AT AMANDAL@SDMAG.COM OR 619.230.9292
Food & Drink Foodies turn to San Diego
Arts & Culture 71% of our readers hold a college or post-graduate degree and earn an average income of $239,411 per year. Indulge their tastes with your upcoming art or cultural happening alongside compelling art and culture content across all our platforms. Escapes & Travel Destinations and local escapes looking for well-heeled travelers will find them reading San Diego Magazine across all platforms. 45% of our readers will travel in the next 12 months , with nearly half spending $5,000 on a trip. Add to your business’s bottom line by aligning your advertising with our monthly travel content. Philanthropy Highlighting the heart of San Diego, our Charitable San Diego content showcases the city's philanthropic spirit and the organizations making a difference. With a community- minded readership passionate about giving back, align your brand with our inspiring stories of local charity and social impact.
THE CONTENT COVERING SAN DIEGO ACROSS PRINT, DIGITAL, SOCIAL AND EVENTS Each month we explore every aspect of life in San Diego. Tap into our affluent audience and award-winning content to create a successful marketing campaign that aligns with your goals.
Magazine for the dish on chefs, openings, bites, and pours. Our readers dine out 11 times per month and spend an average of $80 on a dinner for two. Influence their next reservation with one of these advertising packages.
Living & Style Home décor and design fans
delight each month seeing trending interiors and distinct architecture across San Diego Magazine 's platforms. With 77% of our readers owning a home and 15% owning a second home, they turn to us for inspiration and where to shop. Be the first choice for their next big project with one of these packages. Lifestyle Readers are in the know about the best activities and recreation opportunities around the city. With 28% planning to join a health club or exercise class and 71% set to purchase women's apparel in the next 12 months, our content inspires them to lead an active and engaging lifestyle. Capture their attention and become their go-to for fun and leisure with our tailored advertising packages.
CONTACT AMANDA LENOX AT AMANDAL@SDMAG.COM OR 619.230.9292
2025 PLANNING CALENDAR
*Dates subject to change
EDITORIAL FEATURES
ADVERTISING SECTIONS
EDITORIAL FEATURES
ADVERTISING SECTIONS
EVENTS AWARDS
DEADLINE
EVENTS AWARDS
DEADLINE
Aesthetic Procedures Guide to Aging Well Top Lawyer Profiles
Faces of San Diego
Space: May 23, 2025 Art: May 27, 2025 Mailed: June 24, 2025
O’SIDE GETS A MICHELIN STAR ENTERTAINING WITH LOCAL BITES 2024 ARTS PREVIEW
OUR GUIDE TO GIVING BACK
Best of San Diego Party
Space: Nov 15, 2024 Art: Nov 19, 2024 Mailed: Dec 30, 2024
ART THE OF NOW
Best of San Diego
Area Attractions Health + Wellness Partner: 5 Star Wealth Managers
Jul
South Bay
Jan
Culture
EXPLORING SD’S CREATIVE LANDSCAPE
Space: June 20, 2025 Art: June 24, 2025 Mailed: July 29, 2025
Space: Dec 13, 2024 Art: Dec 17, 2024 Mailed: Jan 23, 2025
Best of San Diego
BOSD Winner “Thank You” Ads
Aug
Coveted Weddings Cannabis**
Dating, Love & Sex
Feb
Private School Guide Area Attractions Fall Escapes West Coast Wine Destinations
Arizona Travel Staycation & Escapes Private School Guide Partner: 5 Star Real Estate Managers
Space: July 18, 2025 Art: July 22, 2025 Mailed: Aug 26, 2025
The California Issue
Sep
Space: Jan 24, 2025 Art: Jan 28, 2025 Mailed: Feb 25, 2025
Sports & Recreation
Brunch Bash
Mar
Space: Aug 22, 2025 Art: Aug 26, 2025 Mailed: Sept 29, 2025
Faces of Healthcare/Top Doctors Profiles
Del Mar Wine + Food Festival
Home Industry Profiles Brunch Profiles Partner: Super Lawyers
The Body Issue
Oct
Space: Feb 21, 2025 Art: Feb 25, 2025 Mailed: Mar 25, 2025
Home & Living
Home & Design
Apr
Celebrating Women Profiles & “Thank You” Ads Private Dining
Space: Sep 19, 2025 Art: Sep 23, 2025 Mailed: Oct 24, 2025
Influence & Power
Celebrating Women
Celebrating Women
Nov
Road Trips & Summer Escapes Area Attractions
Space: Mar 21, 2025 Art: Mar 25, 2025 Mailed: Apr 24, 2025
May
Travel
Charitable Giving Guide Winter Escapes
Space: Oct 17, 2025 Art: Oct 21, 2025 Mailed: Nov 24, 2025
Tastemaker Profiles Guide to Balboa Park
Space: Apr 25, 2025 Art: Apr 29, 2025 Mailed: May 27, 2025
Dec
Philanthropy
Best Restaurants
Best Restaurants
Jun
Online Special Section
CONTACT AMANDA LENOX AT AMANDAL@SDMAG.COM OR 619.230.9292
STARTER MARKETING PACKAGES
BEST VALUE
Essential Package $5,000 PACKAGE INCLUDES: • One (1) ½ page print ad • Two (2) Island Ad Newsletter Inclusions • Audience Extension
Premium Package $10,000
PACKAGE INCLUDES: • Two (2) full page or combination of ½ and full page print ad(s) • One (1) Sponsored Podcast Lead Ins • One (1) Native Ad Top of Newsletter • One (1) Sponsored Article w/professional writing (800 word MAX) Elite Package $20,000
PACKAGE INCLUDES: • One (1) full page or Two (2) ½ page print ad(s) • One (1) Sponsored Podcast Lead In • One (1) Island Ad inclusion in Newsletter • One (1) Native Ad Top of Newsletter • One (1) Sponsored Article • One (1) Instagram Reel filmed by Social Team • Audience Extension
• One (1) Dedicated E-Blast
• One (1) Instagram Reel filmed by SDM Videographer
• Audience Extension
We offer a diverse range of packaging and pricing options tailored to meet your brand's unique goals, budget, and vision. To explore additional packages and offerings, please schedule a meeting with your account manager.
CONTACT AMANDA LENOX AT AMANDAL@SDMAG.COM OR 619.230.9292
ADVERTISING SOLUTIONS
Print Advertising
VIDEO • Expandable Video Banner: Responsive rich media (banner and video) runs the full width of the top of every pageview throughout the site. NATIVE ADVERTISING • Sponsored Article • Sponsored Article with Video Package IMMERSIVE ADHESION • A visually stunning, full-width, two-screen experience designed to captivate your audience and leave an indelible mark on their minds TOTAL-VIEW ECLIPSE • Immersive full-screen video or striking static image to capture attention, drive engagement, and leave a lasting impression on your audience AUDIENCE EXTENSION • Geofencing • Targeted Display • Paid Social • Video/Streaming OTT/PreRoll
BRANDED VIDEO CONTENT • Get creative with SDM Studios with product placement, video series, events, or naming rights. Podcasts OPPORTUNITIES • Lead in Sponsor: 30-second spot at the start of the podcast read by host and banner ads on the podcast landing page. • On Location Sponsor : Host the podcast at your location. Includes one week digital roadblock on podcast landing page, on-air mentions, inclusions on Instagram, Facebook, Twitter, and the Best of San Diego newsletter. • On Location Sponsor + Professional Filming: On location professional filming, product placement, production, and editing. Final video hosted on San Diego Magazine ’s YouTube channel and included on the podcast episode landing page.
INSTAGRAM REEL • Organic Reel: Video produced by social team on iPhone • Professional Reel: Professional videographer and production Direct Messaging NEWSLETTERS Dedicated Eblasts, Island Ads, Native Ads • Best of San Diego • Main Dish • Everything Under the Sun • UnHinged • Charitable SD SMS TEXT MESSAGING • Boost your next offer-based promotion with a SMS Text to San Diego Magazine ’s opt-in subscribers. Video Production PROFESSIONAL VIDEO PRODUCTION Short form video :15–2:00 includes: • First-Look Style Video • Production • Guided story architecture
AD SIZE • Two-Page Spread • Full-Page • Two-Thirds Page
• Half-Horizontal Spread • Half-Horizontal/Vertical • One-Third Page • Quarter-Page PREMIUM POSITIONS • Inside Front Cover + Page 1 • Inside Back Cover • Back Cover Digital Advertising BANNER ADVERTISING • Run of Site • Homepage Takeover: All ad units on homepage • Full Site Take Over: All ad units on full site • Section Takeover: All ads units within a section, i.e., Calendar section • Feature Takeover: Annual takeover of the most popular sections, like Top Doctors and Best of San Diego winners. • Lightbox: Popup ad upon entry of website for each new user per day
Experiential EVENT SPONSORSHIP • Brunch Bash • Del Mar Wine + Food Festival • Best of San Diego • Celebrating Women
Social Media INSTAGRAM STORIES • Experiential • Advertorial Story INSTAGRAM CONTEST
• Ownership rights • 2 rounds of edits • Vertical and horizontal final cuts
CONTACT AMANDA LENOX AT AMANDAL@SDMAG.COM OR 619.230.9292
Creative Studio
SAN DIEGO MAGAZINE MEDIA
San Diego Magazine ’s Custom Media division offers clients the opportunity to engage with their customers in the same way that we do. We can tell your story through a custom publication, e-newsletter, event or podcast. Our content development and branding expertise can be your secret weapon. Video Services
Brand Refresh Events & Activations Podcast Production Custom Publications
2023 & 2024 Awards
Digital Media Social Media Brand Development
SOCIETY OF PROFESSIONAL JOURNALISTS: 2024 Winner of 21 awards Non-Daily Reporting & Writing Design Elements Social Media Video
SD PRESS CLUB: 2023 Winner of 16 awards Non-Daily & Online Reporting & Writing Feature Layout Design Social Media Video Photography Illustration
Custom Publications
For more information about multi-channel custom content visit www.SDMagMedia.com
SPRING 2024
WOMEN IN TRUCKING | EXCEPTIONAL COLLEAGUES | REBUILDING PHILADELPHIA’S I-95
How Rady Children’s helped young Amanda overcome a complex heart defect
THE PADRES GO TO BAT FOR PATIENTS MUSIC AND MENTAL HEALTH CELEBRATING NURSES and more!
YOUR VISITOR GUIDE TO OCEANSIDE Sights, Bites, Beaches & More 120
PATH PURPOSE Her leads to
ROCKET SCIENCE Inside Axiom Space’s mission to design a next-generation space station
A cancer survivor helps others heal
PLUS Women’s Health Through the Decades How Clinical Trials Advance Medicine 100th Anniversary of Scripps Health and more
A PUBLICATION BY
CITY REGIONAL MAGAZINE AWARDS: 2023
San Diego Magazine ’s Troy Johnson won first place in Food or Dining Writing for brilliantly crafted reviews that display “his deep understanding of the restaurant world and his undeniable passion for food.”
CAN’T-MISS CULTURAL HOT SPOTS Page 49
LOCAL-APPROVED NEIGHBORHOOD GUIDES Page 58
FRESH IDEAS FOR FAMILY FUN Page 32
SPRING 2024
CONTACT AMANDA LENOX AT AMANDAL@SDMAG.COM OR 619.230.9292
EXPERIENTIAL MARKETING
Brunch Bash LOCATION: TBD DATE/TIME: April 2025 11 a.m.–2 p.m. ATTENDANCE: 1,000 San Diego Magazine ’s annual
Best of San Diego LOCATION: TBD DATE/TIME: July 2025 6 p.m.–9:30 p.m. ATTENDANCE: 2,200 This pinnacle summer celebration brings together the top local restaurants, bars, breweries, wineries, distilleries, and businesses as featured in San Diego Magazine 's Best Restaurants and Best of San Diego issues. Guests enjoy unlimited bites and sips from more than 100 vendors along with live entertainment, vibrant photo-ops, relaxing lounge spaces, dancing, and more. It’s the most highly anticipated event of the year.
Del Mar Wine + Food Festival LOCATION: San Diego Surf Sports Park DATE/TIME: October 2025 Saturday and Sunday | 12 p.m.–4 p.m. ATTENDANCE: 11,500 Del Mar Wine + Food Festival is California's hottest new festival featuring top chefs from San Diego, Baja, SoCal, and celebrity chefs from across the country. Local icons will host experiences, and over 200 national and international wines will be poured. Consider it a luxury vacation for your tastebuds or heck make it a full on vacation to the beautiful shores of Del Mar, San Diego. Sprawled on a massive patch of grass on the coast, you can let your imagination run wild with plenty of room for over-the-top brand presence. See you in Del Mar!
Celebrating Women LOCATION: TBD DATE/TIME: November 2025 4 p.m.–6:30 p.m. ATTENDANCE: 500
The Celebrating Women Summit was created to provide a night of empowerment for local San Diego females. The event brings together the city’s most influential women for a night to connect and be inspired. Attendees can create the experience they want, whether it be professional growth or just a fun night of celebrating the power of female. It's the perfect demographic for business and brands to reach a female audience, or break into the San Diego socialite scene.
Brunch Bash event is the ultimate Sunday Funday and our number one best seller. Guests will splurge on unlimited eats, bottomless beers, brunch cocktails, and piping hot coffee. San Diego's local brunch icons will serve up their signature fare and delightful libations.
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CUSTOM EVENTS FOR YOUR BRANDS. Contact Shelby Kalchik for more details.
CONTACT SHELBY KALCHIK AT SHELBYK@SDMAG.COM OR 619.230.9292. EVENT PRODUCTION + CONSULTATION SERVICES AVAILABLE.
CONTACT Claire and I took over San Diego Magazine because we wanted to help build the culture of where we live. To do that, we needed to modernize this iconic media outlet so that it truly works for brands and advertisers, help them grow. Three years in, the numbers are clear: SDM Media works for our partners —from global brands to local startups. Each month, nearly 4 million people now turn to SDM looking for ideas on what to eat, drink, see, do, experience, and buy. Our audience has boomed. They trust us as a guide to the city, and we work our tails off to keep that trust. It’s pretty simple. Your marketing dollars help us hire more creatives, tell more stories about the people of San Diego. If we don't come through for you, we can't build more culture. So we make sure we come through. Thanks for trusting us. — CLAIRE JOHNSON PUBLISHER/CHIEF EXECUTIVE OFFICER — TROY JOHNSON PUBLISHER/CHIEF CONTENT OFFICER
SALES & SPONSORSHIPS PRODUCTION@SDMAG.COM GENERAL INQUIRIES HELLO@SDMAG.COM
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