THE MAGAZINE OUR READERS
ENTERTAINMENT & GIFTING Dining & Entertainment...................................... 83% Florist/Gift Shops................................................. 26% Legal Gambling Entertainment (Lottery, Casinos, Racetracks, Bingo)............... 19% Vacations / Travel................................................ 45% Wedding Supplies................................................... 2%
FINANCIAL SERVICES Attorney............................................. 11% Financial Planning........................... 24% Tax Advisor / Tax Services............ 26%
San Diego Magazine reaches an affluent audience with significant purchasing power. Our readers indicated that they plan to purchase the following goods or services within the next 12 months. With 164,780 monthly readers , these percentages add up in a big way for advertisers. CVC Reader Study, 2022
$239,411 AVERAGE HHI
APPAREL Women’s Apparel............ 71% Men’s Apparel................. 47% Children's Apparel.......... 19% Jewelry.............................. 31%
Greater than $100k........ 85% Greater than $150K....... 59% Greater than $200k....... 35%
Demographics
EDUCATION: Graduated College................ 71% Post Graduate Study........... 29% MEDIAN AGE: 48 25–34....................................... 16% 35–44....................................... 21% 45–55...................................... 28% 55–64....................................... 21% GENDER: Female..................................... 62% Male.......................................... 38%
HOME IMPROVEMENT Carpet or Flooring.................................... 15% Furniture / Home Furnishings................ 62% Home Improvements or Home Improvement Supplies............................. 33% Major Home Appliance........................... 28% Real Estate (Sell or purchase).................. 9% New Automobile, Truck or SUV............. 15%
HEALTH & FAMILY Education or Class.......................................... 8% Health Club / Exercise Class...................... 28% Medical Services / Physicians.................... 45% Pet Supplies................................................... 32% Veterinarian..................................................... 31%
CONTACT DAVID MARTIN AT DAVIDM@SDMAG.COM OR 619.230.9292
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