Programmatic
THE WEBSITE AUDIENCE EXTENSION PROGRAMMATIC ADVERTISING
GEOFENCING: Targets prospects where they physically are now (Micro Proximity) or have been (Device ID). (40,000 min. monthly impressions) • DEVICE ID DISPLAY AD • *DEVICE ID DISPLAY AD W/ AUDIENCE EXTENSION OR ADDRESS LIST • MICRO PROXIMITY DISPLAY AD • *DEVICE ID VIDEO AD W/ OR W/O AUDIENCE EXTENSION OR ADDRESS LIST • DEVICE ID TARGETING FACEBOOK DISPLAY: Digital billboard ads that generate brand awareness to defined audiences placed across Quantcast top 5000 sites with brand safety guardrails. Includes retargeting ads to your website visitors. Available targeting and tactics: Demographic, context, behavior, geography, keyword retargeting, and site retargeting. (40,000 monthly min. impressions) • DISPLAY • *DISPLAY INCLUDING AUDIENCE EXTENSION PAID SOCIAL: Expert ad management for Facebook and Instagram Tap into San Diego Magazine ’s custom audiences on Facebook and Instagram. Reach our Best of San Diego, Main Dish, and HikeyBikeyBeer Newsletter subscribers as they scroll social. Ask your Account Manager about adding a dedicated eblast to the same list at an additional cost. • PAID SOCIAL WITH OR WITHOUT SDM LISTS
VIDEO: Delivers the highest impact for awareness and retention. Deliver your video to defined audiences on streaming TV, Pre-Roll, and YouTube. Included targeting and tactics: Geography, website retargeting, and conversion tracking. Add: Behavior and Demographic Targeting • STREAMING TV (OTT): Large Screen – Large/Small Screen mixes.............(20–40k min. impressions) • PRE-ROLL: ................................................(40,000 min. impressions) • YOUTUBE VIDEO: .......................................................(500 view min) • YOUTUBE VIDEO BUMPER • ADDRESSABLE STREAMING TV (OTT): Large screen only*............................................................(20,000 min.) (conversion tracking not available)
Reach San Diego Magazine readers anywhere they look across with web with digital Audience Extension . Your brand’s video or digital billboards will be seen on subscriber’s TVs, computers, devices, and apps . Maximize your budget by reaching the same high-wealth demo across several platforms. Pinpoint new customers that align with your brand’s unique goals through highly targeted Programmatic Advertising . Find customers based on their location at a specific time (like at a competitor's business) or based on their unique preferences, behaviors, geography, or demographics.
*Audience Extension: Programmatic Display and Video specifically targeted to current or past San Diego
CONTACT DAVID MARTIN AT DAVIDM@SDMAG.COM OR 619.230.9292
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