IN PROFILE
Plant-based efficacy and innovation
Discover firmer and smoother skin, by using powerful plant extracts to activate and increase your own natural collagen .
Collagen is the most abundant structural protein in the body, making up between 25 and 35 percent of the body’s protein content. Its primary role is to make connective tissue, making it integral to the health, strength and structure of bone, skin, muscles, tendons, and cartilage. Collagen production in the body starts to deteriorate from around age 40 onwards, which can have an impact on the appearance of skin, as well as reducing muscular ability and bone mineral density. Five plant heroes to support ageing skin The good news is that, not only are there natural collagen supplements which can be taken internally, but researchers have recently discovered that there Go Vita loves ... Weleda Contouring Face Care with Blue Gentian & Edelweiss, with
• Organic blue gentian (Gentiana verna) extract: Helps increase collagen in the skin, contributes to skin firmness, protects the skin from premature ageing and the effects of menopause and has very soothing properties. • Organic edelweiss (Leontopodium nivale) extract: Contains phenolic acids and flavonoids, which help bind to and neutralise free radicals, resulting in an antioxidant effect. Edelweiss also improves the strength of the skin barrier and helps to slow down the appearance of fine lines and wrinkles. • Gotu kola (Centella asiatica) extract: This herb helps regenerate the skin and acts directly to activate collagen synthesis to promote skin elasticity and suppleness. • Sacha inchi (Plukenetia volubilis) oil: Naturally high in alpha linoleic acid, this oil reduces trans-epidermal moisture loss, helping to keep skin soft and looking plumped-up and glowing. • Olive leaf (Olea europaea) extract: A high potency antioxidant, with skin-soothing properties. olive leaf extract – which have a noticeable effect on making the skin feel firmer and softer and look visibly brighter and revitalised. Let’s take a closer look at their individual benefits:
are several herbs which can topically target the visible signs of ageing, such as deep wrinkles, dull and sagging skin and skin fragility or dryness. Clinical research has shown that there are five botanical actives - blue gentian, edelweiss, gotu kola, sacha inchi and
COLLAGEN + ACTIVE COMPLEX, a patent-pending formula containing organic blue gentian, organic edelweiss and centella asiatica 1 . There are four products: Contouring Day Cream, Contouring Night Cream, Contouring Eye and Lip Cream and Contouring Face Serum, each scented with the soft, balsamic and woody perfume of sandalwood.
NEW
ACTIVATE THE POWER OF YOUR NATURAL COLLAGEN
increased collagen 60 % *
CONTOURING FACE CARE
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ISSUE 71 • 2024 * Collagen+ Active Complex - in vitro collagen testing on fibroblasts.
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