VLT
A series of full page and half page print ads I created for Visual Lighting Technologies which appeared in trade publications both domestically and internationally. e ads promote the companies new outdoor lighting series as well as their display lighting series. e full page ad is inspired by the painting "Empire of Light" by surrealist Renee Magritte in which a beam of light from a street lamp projects an image of a daytime sky cutting through the dark. e concept was chosen to communicate how bright the xtures where. At the time they were the brightest outdoor LED xtures available on the market.
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