In 2022 e 49er Shops at Cal State Long Beach were rebranded as Beach Shops. I was entrusted to create the logo and establish the entire corporate visual identity. My goal was to create branding that was closely in line with the campus itself, and I worked directly with the campus marketing team to incorporate their established marks, fonts, and colors. I based the Beach Shops logo o a stylized "Beach" graphic that the campus has recently incorporated. I created a subtle black and grey prism background inspired by the Walter Pyramid, an iconic campus landmark, which I included in the designs for all of the corporate in store, and exterior signage, as well as all marketing materials. Moving forward I updated the marketing materials for all of the individual Beach Shops locations to fall in line with the newly established visual identity, and I began creating and implementing a Corporate Style Guide. Corporate Branding
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