In 2019 e CSULB University Bookstore asked me to re-conceptualize their annual Graduation Fair Event. e Grad Fair is the biggest event that the bookstore hosts all year and they wanted a big concept and visual identity to re ect that. I created " e Game of Grad" a gami ed interactive event based o the e Game of Life. Upon entering the bookstore students are given a game board stamp card which they can use as a guide map to navigate the di erent stations. e entire bookstore is overhauled leading up to the event with special way nding and decorative signage all designed entirely by me to reinforce the board game concept. I also created and regularly update an entire marketing package for the event with social media posts and videos, in store screens and signage, web graphics, and promotional signage that goes up throughout the entire campus. The Game of GRAD
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GRAD FAIR 2024
BEGINS MARCH 11th!
UNIVERSITY BOOKSTORE
3.11-3.14 at the UNIVERSITY BOOKSTORE
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