2026 STATE OF THE NORTH AMERICAN SUPPLY CHAIN
TARIFFS IN 2025: FROM POLICY RISK TO OPERATING REALITY
Unlike volume projections, which reflect forward-looking sentiment, the tariff-related survey questions capture impact experienced during 2025 , based on feedback collected late in the year.
In that context, 2025 stands apart.
Tariffs as Lived Experience When asked about the impact of tariffs experienced during 2025:
• 50.6% of respondents reported a negative impact
• 7.3% reported a positive impact
• 42.1% indicated they were unsure
Negative impact emerged as the dominant response for the first time across the years this question has been asked. More notably, uncertainty declined compared with earlier tariff cycles—suggesting shippers were no longer guessing how tariffs might affect them but reporting how they had. Partnerships can ensure operational efficiency and position businesses for success in a complex and evolving logistics environment.
TARIFFS
70.00%
63.20%
60.00%
54.53%
52.19%
50.66%
50.00%
43.32%
42.07%
41.24%
40.00%
Negative Positive Unsure
30.00%
28.84%
20.00%
10.00%
8.39%
7.26%
5.20%
5.20%
0.00%
2018
2019
2020
2025
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