BY KAMA STIGALL Texas is known for many things — the Cowboys, barbecue and rodeos, to name a few. In recent years, ice skating has become part of the fabric of the Lone Star State, due in part to the success of its Learn to Skate USA® programs. Learn to Skate USA® serves as an important introductory point for skaters of all ages. “Learn to Skate is the biggest onramp for all of our programs,” said Andy Gibson, who serves as the general manager of the Children’s Health StarCenter in Farmers Branch, Texas.
The NHL’s Dallas Stars, in partnership with Children’s Health, operate eight facilities in the Dallas metropolitan area. Being affiliated with strong local brands has helped to create additional awareness of the facilities’ Learn to Skate programs. “Being tied to a successful NHL franchise, it definitely gets people in the door,” Gibson said. “The Dallas Stars are a great marketing mechanism.” The team at the Farmers Branch facility has worked diligently over the past few years to not only
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2023 HUMANA SKATE AMERICA | ALLEN, TX
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