AUMNI NEWS
Made Men Entertainment, LLC Hosts Events and Collaborates with Fraternity Chapters Across the Dallas-Fort Worth Metropolitan Statistical Area (MSA) The Art of a Day Party
By Aaron Williams
Texas (UNT) in 2004 with a B.A. degree in business management and entre- preneurship. In addition to joining the Fraternity in 2003 via the Zeta Upsilon Chapter at UNT, Day is also a Charter Member of the professional co-ed busi- ness fraternity Alpha Kappa Psi. After graduation, Day transitioned into the financial services industry, where he worked for 15 years for Countrywide ® , Bank of America ® , and Citi Mortgage as a senior mortgage loan officer. His specific areas of expertise were residential lending, banking, sales, credit analysis, and client experience. During this time, he assisted home buyers with purchasing and refinancing residential homes around the country and was ranked in the Top 25 loan offi- cers with Citi. Day earned top com- pany awards recognizing his work and business generated. Made Men Entertainment, Inc. While working as a mortgage broker, Day decided in 2010 to start his busi- ness in event management. Initially named 5 Made Men Entertainment and later updated to Made Men Entertain- ment, Day's vision was to redefine the social experience for young professionals in the Dallas market. "I felt like a lack of upscale events in Dallas where like-minded individuals could socialize and network. I wanted a brand that symbolized elegance, style, luxury, and a mature environment—an atmosphere where attendees dressed to impress. The vision was to create some- thing legendary, unique, and purposeful. An entertainment company that could do more than just throw parties." "I wanted to uplift the black com- munity by promoting black-owned small businesses and giving back to those in need. You would see Made Men on social media working in the homeless shelters and raising money for college scholarships. It's always been more
M ade Men Entertainment, LLC, owned and oper- ated by Jason Day (Zeta Upsilon 2003), a member of the Richardson-Plano (TX) Alumni Chapter, has been one of Dallas' leading event management companies for over a decade. Made Men Entertainment has hosted numerous social events through- out the Dallas-Fort Worth MSA and other cities like New York City, Miami, Las Vegas, Houston, and Los Angeles. His company has hosted celebrity events at NBA All-Star Weekends and Super Bowls. Celebrities such as Shaquille O'Neal, Diddy, Biz Markie, Kid Capri, Mannie Fresh, Mya, Lil Wayne, Tank, and Monica have employed Made Men Entertainment to coordinate and host their events. Over the years, Made Man Enter- tainment successfully hosted various events: business networking socials, galas, black-tie formals, comedy shows, plays, concerts, class reunions, pool parties, jazz festivals, and hotel stayca- tions. The target demographic for their events is "a mature, professional crowd" with an age range from the late 20s to the late 40s. The company enforces a strict dress code at most events, which is critical for maintaining certain groups of partygoers. In addition, the company provides services to Black-owned businesses and entrepreneurs and offers marketing ser- vices for small businesses. The compa- ny has helped raise college scholarship funds and organize initiatives to feed the homeless every holiday. Day and his company have col- laborated with local Kappa Alpha Psi chapters on several events. Background Day is a Dallas, TX native and at- tended Cedar Hill High School. He graduated from the University of North
than a party to me. Most of my events in the first year were red carpet parties at prestigious venues around Dallas. I branded the company by calling it a "Community for Young Professionals." I would invite my circle of friends that were doctors, lawyers, business owners, and corporate professionals. It helped that I was already known for being a young professional that wore suits to any events I attended. The standards were set from the start. Having an affluent network of individuals was important to sustain this type of social environment. In addition to frequent events throughout the years, Made Men Enter- tainment's signature event is its highly popular New Year's Eve party held for nine years consecutively at Dallas's historic landmark Old Red Museum of Dallas County History and Culture. The museum was built in 1892 and was the first Dallas County Courthouse. Day's company was the only promoter allowed to host parties inside this build- ing, and this was significant because the company was breaking barriers in Dallas. These events annually-averaged 1,500 people in attendance, had one of the Made Men's most diverse crowds with patrons from China, Russia, Egypt, and India. Made Men Entertainment differen- tiates itself by delivering a world-class customer experience and doing things
THE JOURNAL ♦ WINTER 2022 | 21
PUBLISHING ACHIEVEMENT IN EVERY FIELD OF HUMAN ENDEAVOR
Made with FlippingBook Digital Proposal Creator