Christian’s mission now is to help others “take the plunge” so they can live longer, stronger, and bet - ter lives. With Longevity Lounge, he sees the impact every day. “It doesn’t matter who goes in or what their mood is—nervous, grumpy, stressed—they come out grinning from ear to ear.” Longevity Lounge is at 5-2175 Richmond Street, London. For more information or to book a treatment, visit www.longevitylounge.ca or call 226-377-2643. Photos by: Nicole Alexandra Photography
Taking the Plunge at Longevity Lounge Dropping yourself into a pool of cold water after luxuriating in a sauna for 20 minutes doesn’t seem fun. Christian Vemb, owner of Longevity Lounge, assures you it isn’t; however, he promises you won’t regret doing it.
“It’s hard to do,” adds Chris- tian, a personal trainer and health entrepreneur for over 30 years. “But you’ll feel amazing after, like a new per- son, energized, rejuvenated.” Christian opened Longevity Lounge in April 2024, featuring traditional sauna and cold im - mersion therapy. The rapid shift between hot and cold boosts
Client in the cold plunge
Christian Vemb, Owner of Longevity Lounge
circulation, speeds muscle recovery, and reduces inflammation. “The cold triggers a huge endorphin release, which naturally en- hances your mood and energy,” Christian adds. Saeed Rouhani, Byron resident and owner of Ascendant Arrow, the Byron marketing agency representing Longevity Lounge, agrees: “When I did it, I tapped into a new level of inner strength and confidence.” Christian also offers red light therapy and Normatec compression therapy at Longevity. Red light therapy increases circulation to the skin and stimulates collagen production, reducing the appearance of fine lines and facial scars. Normatec compression increases oxygenated blood flow to muscles, reducing inflammation and promoting tissue repair. Christian discovered these therapies at a similar business in Toronto and fell in love with them. Working with sauna and cold plunge therapy at home, he noticed life-changing improvements in his health. “My aches diminished. I recovered from my workouts faster and found I could work out harder, getting fitter and experiencing greater mental clarity.” Christian has had a lifelong passion for health and wellness, playing every sport as a kid and studying health and wellness at Humber College. He spent 10 years as a personal trainer before launching an international brand of organic cold-pressed juice.
For his next career chapter, Christian decided to create a way for more people to access the therapies that changed his life. “They’re simple to use and safe,” reassures Christian. “We have clients from ages 10 to 80 using them.” Outside of Longevity, Christian leads by example how to live a healthy life as he devotes time to his family, including his three children.
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Byron Villager Jan/Feb 2026
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