AVOID THE JUNK MAIL LIST By Carefully Crafting Your Copy
Email marketing is one of the most effective, highest-converting, and scalable marketing strategies out there, but it also has one of the highest failure rates. Nothing is worse than seeing your hard work get sent to the trash folder, but that’s precisely what happens when the email campaign that took you weeks to perfect gets filtered to your prospect’s spam inbox. It is estimated that 20% of global commercial emails do not reach a customer’s inbox. This number is even higher for email marketers in the U.S., who have the lowest deliverability rate of any country at
report having over 1,000 unread emails. A 2021 study in March found that only about 17% of emails were opened, with a click- through rate of around 10%. It is important to note that your emails might be going to the spam or junk folder or ending up in the trash, and there may be a
make a split-second decision about whether to open the email or not when they see your subject line. So it’s crucial to have a clear, strong subject line that draws their attention! After all, if no one opens your email, no one will click through it. OUT-OF-DATE EMAIL LISTS If your email list contains addresses that no longer exist, have been disabled, or have full inboxes, your email provider may penalize you. This increases the likelihood of your emails ending up in the junk folder. An updated email list is the core of any email marketing campaign, and by maintaining it, you can create content and offers that reach your audience directly. It all comes down to carefully crafting your copy when sending successful emails. Think of it this way: If the email was sent to your inbox, what are the chances you would open it? If you wouldn’t, you cannot expect your customers to! A well-crafted business email can reach new customers, retain existing ones, and even make a customer purchase again and again.
few reasons why. SPAM FILTERS
There are different criteria to judge incoming emails by, and after looking at each factor,
the filter gives a spam score that determines if an email will pass through the filter.
77%. Though it may feel a bit discouraging, it is still the most trusted method for business-to-business advertising! Aside from deliverability rates, there’s another issue — your
One of the reasons your emails aren’t hitting the inbox may be that you’re using spam language. Certain words, codes, fonts, or images trigger these spam filters and, in turn, make the emails seem illegitimate. SUBJECTS AND TAGLINES Your subject and taglines have the power to make or break your email marketing campaigns. This is because your customers
customers aren’t reading your emails! In fact, 39% of consumers have 100 or more unread emails in their inboxes, and 20%
TESTER-
MONIAL Are you ready to better yourself and your business? Have Dave secret-shop your front desk today! Call 208- 707-9807 or visit GoDaveTester.com for more details.
“An amazing sales trainer and good friend of mine, Dave Tester, actually calls and says, ‘Hello. I’m Dave, the Director of First Impressions and I’m calling to apologize for doing such a lousy job following up with you.’ People appreciate honesty and humility over hubris. It’s an easy icebreaker — no pun intended — and people usually chuckle before opening up to a healthy conversation about their needs.” –Shaun Buck CEO, Newsletter Pro
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