ARE YOU READY FOR RAPID GROWTH? HOW BRANDON HELPED ONE STUDENT INCREASE HER BUSINESS TENFOLD What do breathing exercises, cleansing/fasting/food, cold water plunges, sauna ozone therapy with a HOCATT, hiking, biking, and skiing have in common? It sounds like a random list, but those are all activities guests can enjoy at my student Amber Guzman’s wellness retreats in Park City, Utah. Amber blended her high-performance sales and investment background with her life passion as a certified breathwork practitioner and 14-plus years of experience in personal development and social cycles to create her business, Cielo. Through Cielo, she offers a wide range of one-on-one and group wellness services and events. She created coaching and training to support people in recognizing the blocks that hold them back, releasing those blocks and rewriting the life scripts, thus creating forward momentum and formulas of success in all areas of life through the senses and nature. We first met in 2018. “Brandon is awesome. I hit it off with him instantly,” Amber says. “He has a personality that wants to help people. My business was a dream that sat on the back burner for 8 years. He instantly saw all the elements I was missing." Amber truly took my lessons to heart. When we first started working together, she had just two regular clients and had done a handful of events with a total of 6–8 people. But she was determined to turn Cielo from a hobby into a successful business. My courses helped her do that. “I love Brandon’s Build a Business program,” Amber says. “It helped me map out my business plan and my elevator pitch. It helped me home in on my target audience. It helped me build my financials, and really more than anything, it gave me confidence. I understood the big picture of my business, that I can do this! That in itself is what has taken it to the next level, and I’ve seen a lot of results since.”
Tactics for Making the Best Business Choices As a business leader, you’re likely well-versed in making decisions, but in the midst of a global health crisis, a political minefield, and environmental disasters, planning for the upcoming year is different territory for even the most seasoned business professionals. So, how do you make the right decisions for your 2021 plans? Start with these three steps. Decisions, Decisions
No. 1: Look at the data.
Data has never steered you wrong before, so don’t stop using it now. However, you have to use the right data and contextualize it with today’s lenses. For example, when choosing a new marketing campaign or direction, continue looking at the cost, revenue, potential errors, and risk factors. Use those to make an informed decision about which step to take. For example, is the campaign empathetic to the needs of your clients, or will it come off as tone- deaf? ( Hint: Try split testing in 2020 before fully deploying a new campaign in 2021!)
No. 2: Don’t go with the status quo.
“This is how we’ve always done it” will kill your business. Nothing is the same as it was just one year ago. The entire world has transformed, and attempting to continue with what’s “normal” will only cause you to miss what could be . As you plan for 2021, consider the abnormal. Look at options you would have never considered doing and test their efficacy. If one fails, move on. But there’s a big chance that you may stumble into something that is totally unique and completely worth your time.
In 2020, Amber’s client base increased from two to 20; her monthly virtual events had great turnout, and her six in-person retreats brought in 25–35 attendees each. “That was during COVID-19, when people weren’t really getting together as much. So this next year with Brandon’s strategies and stepping onto the social media platform with the right support, I’m really looking at taking it to the next level,” she says.
No. 3: Embrace change.
You’ve set your course. You have your team in place. You’re excited to begin. Now, get ready to change everything. Sounds exhausting, right? But it can happen. Rather than being resistant to what isn’t working, admit defeat and move on. If there’s one benefit of the COVID-19 pandemic, it’s that we were all given a crash course on how to adapt quickly. Take those lessons and apply them to your 2021 plan. Be prepared to admit when your original plan isn’t working because staying on an ineffective course can do more harm than good.
I’m proud of how far Amber has come. Cielo’s rapid growth is impressive, and I’m looking forward to guiding Amber through its next phase! To learn more about Cielo, call Amber at 385‑227‑7670.
Don’t avoid it. Planning for 2021 is necessary — even if you need to change course quickly.
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