20260213 Noah Zagor Consulting Examples

Islam Garments Walmart Canada AW 20/21: Ladies

Introduction

Market intel and over-arching data

Ladies Key Items

Classic Ladies Key Items

Table of Contents

Key Takeaways

Introduction

WhatÕs Old is New

Its a sociological fact that when we enter times of uncertainty, humans tend to

gravitate towards comfort in the familiar. In fashion terms, this plays out with

the reemergence of classic themes, textiles, and silhouettes. For women

specifically, this season is marked by the return of heritage checks, iconic

feminine details, and preppy allusionsÑall tropes rooted in a familiar past.

However, this isnÕt a call to create collections comprised of pure facsimiles.

No, this is about taking those themes, prints, and details and reinterpreting

through a modern lensÑone that looks to subvert old ideas with new contexts

and seeming incongruences. This season, look for ways to pair old ideas with

new. Style futuristic utility tropes along side romantic florals and pussy bows,

or use classic menswear fabrics and shapes to create feminine silhouettes.

The most important thing is to be inspired by the past, but not

to simply recreate it.

Other 2%

Chart Data Looking at last FallÕs new in product mix in the UK, its clear that dresses hold the largest percentage of the mix by a decent margin. However, its is worth noting that out of the top six growth categories, dresses are nowhere to be found. We can then ascertain that although dresses hold steady and remain foundational to a womanÕs wardrobe, opportunities for growth occur in other categories; namely, jumpsuits and trousers.

Market Observations Themes of classic femininity and romanticism were prominent across all level of retailers from Old Navy to the more obvious and directional, Anthropologie. This played out with an abundance of dresses, many of which featured ruffles, checks, folksy prints, and whimsical motifs. Wider pants were also prominent in both drape and more structured iterations, the latter of which often made use of heritage checks. Lastly, while jumpsuits can be challenging all retailers featured at least one style with the utility inspired, boilersuit appearing at trend driven stores such as, H&M and mass market stores such as, Target alike.

Jumpsuits 3%

Activewear 3%

Denim 4%

Dresses 20%

Skirts 4%

Woven Bottoms 6%

AW 18/19 UK Product Mix

Woven Tops 8%

Tops 16%

Sleepwear 9%

Knitwear 12%

Outerwear 12%

Top Growing Categories YoY in the UK

40%

31%

30%

18%

20%

11%

10%

Jumpsuits

Trousers

Skirts

Shorts

Knitwear

Jackets

AW 18/19 Animal Print Growth in UK

Chart Data Animal prints have been trending for some time as trend-led retailers saw a massive spike in growth within their assortments. However, the growth for both mid / mass and value retailers is of greater significance. While the most cutting edge collections may have hit a plateau, at the mass market level, there is still room for growth, especially in regards to a wider variety of prints beyond the ubiquitous leopard. Also of note is excellent full price sell through for garments featuring check prints with woven tops, dresses, and skirts all seeing significant YoY increases.

Market Observations Indeed, animal prints were still featured heavily at many retailers, but did not dominate the sales floor like last Spring. Where we did see animal prints, leopard was still champ (especially at stores aimed at classic ladies), but tiger stripes and snake prints were also highly visible. Fall florals, adorned dresses and worked well with the clear themes of romantic femininity that also made use of high sheen finishes and airy chiffons. Checked shirts were a staple across all retailers with everyone offering a flannel. And, checks were also extremely prominent on all bottomsÑboth skirts and trousers.

Trend-led

361%

Mid / Mass

145%

Value

142%

87%

Premium

71%

Luxury

100%

200%

300%

400%

AW 18/19 Check Print Sell Through vs. Markdown YoY

155%

160%

New-in YoY

FP OOS YoY

Markdowns

113%

120%

110%

89%

88%

85%

79%

70%

80%

69%

67%

58%

56%

38%

35%

33%

34%

40%

Coats

Jackets

Dresses

Woven Tops

Skirts

Trousers

Ladies Key Items

Crius.thrms.com

Simple Shift Dress This styleÕs timeless appeal is right for AW 20/21

¥ Keep things fall friendly with heavier

¥ Mini skirts are gaining momentum at

weight textiles such as corduroy and

retail, so hems should be kept above the

wool flannel

knee

¥ Long sleeve may feel more seasonally

¥ Update with patch utility pockets on more

appropriate, but tank versions lend

casual textiles or keep it plain for a more

themselves to layering options with

polished, minimal modern look

shirts, knits, and tights

Crius.thrms.com

Full Price % OOS Dresses YoY UK

80%

60%

40%

20%

Check

Corduroy

Crius.thrms.com

Button Front Shirt Dress The strong performing detail elevates simple shirt dresses

¥ Button front dresses of all silhouettes

¥ Viscose can add a bit of elegant flare

have enjoyed proven commercial

and opens the assortment up to animal

success

and other trending prints

¥ A loose fitting shirt dressÑboth belted

¥ Although short sleeve versions do exist

and nonÑis a natural place to

in the market as part of transitional

incorporate the detail

deliveries, long sleeves will carry through

¥ Wools and cottons in checks or solids

the season

feel cozy and daytime ready

Crius.thrms.com

Button Front Dresses Full Price Sell through Rate

12%

18%

AW 18/19 New-in YoY

53%

165%

Crius.thrms.com

Wrap Dress The flattering silhouette remains a key style

¥ Wrap styles and styles featuring bows or

¥ Update the style with self-belts and of-

knots were top performers last fall

the-moment puffy sleeves to create

¥ Draped viscose will offer excellent

flattering proportions

movement and works as the perfect

¥ Both midi and maxi lengths can work

canvas for abstract animal prints, florals,

here, but midi styles will offer more

and paisleys

versatility and layering options

Crius.thrms.com

AW 18/19 New-Ins YoY

Wraps

Bows/Knots

55%

41%

27%

18%

Crius.thrms.com

Vintage Prairie Dress SummerÕs surprise hit carries through to fall

¥ Romantic, vintage inspired prairie

¥ This style lends itself to busy prints with

dresses were amongst the best

trending homespun, folkloric favorites

performing dresses this summer with

such as, florals and paisleys leading the

puffy sleeve styles having the best sell

pack

through rate across all dress styles

¥ Focus on waistlines and soft volume

¥ While slow last winter, high necks,

though empire waists to help create

ruffles, and lace all returned with

flattering, maxi length silhouettes

significant numbers this past spring

Crius.thrms.com

SS 19 Puffy Sleeves Full Price OOS YoY

144 %

48%

Crius.thrms.com

Utility Skirt Functional utility brings a military edge to womenÕs skirts

¥ Utility pockets of all shapes and sizes

¥ Vegan leather can add a fashion twist as

add a point of interest to this seasonÕs

leather skirts increased YoY 24% UK and

midi length skirt

18% US

¥ Drill cotton twill is the most obvious fabric

¥ Other utility details including metal zips,

choice

statement buttons, and buckled belts will

¥ However, wool and corduroy work

all further enhance the style

exceptionally well here

Crius.thrms.com

AW 18/19 Corduroy Skirts YoY ± 195% US ¡ 237% UK

Crius.thrms.com

Wool Check Skirt

Heritage checks feel fresh as fashion smartens up

¥ Check patterns have enjoyed a bit of

¥ With an increase of 155% in full price sell

renaissance, nowhere more so than in

through YoY in the UK, checked skirts

skirts

are commercially viable

¥ Although mini and kilt styles are trending,

¥ Keep things simple, opting for a pleated

the midi length offers the most versatility

style that can appeal to wide range of

¥ Wool and wool-like textiles keep the style

women

smart and sophisticated

Crius.thrms.com

Satin Asymmetrical Skirt Satin, pleats, and animal prints are the perfect trifecta

¥ With both pleats and satin skirts trending,

¥ Animal prints continue to show

it makes sense to incorporate both into a

exponential growth and satin offers a

single style to increase chances of high

great canvas for it

full price OOS rates

¥ Metallics and jacquards offer even more

¥ Further update the skirt with a bias cut,

ways to round out the assortment

wrap construction, or simply, an

asymmetrical hem to achieve the look

Crius.thrms.com

YoY % Growth Satin Skirts

16%

14%

Satin

YoY % Growth Animal Print Skirts

400%

200%

Animal

Crius.thrms.com

Leather Mini Add a little luxe edge with faux leather

¥ Mini skirts are one of the fastest growing

¥ Add stretch to the textile to increase

styles with leather ranking near the top of

comfort and wearability

KPIs

¥ Keep details simple with small

¥ While true leather or suede can be

embellishments such as side zippers

prohibitively expensive, faux versions are

¥ Up the fashion ante with tonal prints,

affordable and approachable

including trending snakeskin

Crius.thrms.com

YoY Growth for Both Leather and Mini Skirts

44%

46%

18%

24%

0% 12.5% 25% 37.5% 50%

Crius.thrms.com

Jumpsuit The fastest growing style within product assortments

¥ Several styles of jumpsuit are showing

¥ Belts, drawstrings, and adjustable straps

growth within assortments

help the style fit a range of customers

¥ Utility themes are trending, so look to the

¥ Opt for corduroy for autumnal utility

boliersuite as an important seasonal

styles

update

¥ Homespun inspired prints including

¥ Luxe showed the highest rate of OOS, so

florals and tie-dye will work well on

expect mass market trickle down

softer, draped styles

Crius.thrms.com

A/W 18/19 Jumpsuits Growth by UK Market

110%

103%

86%

82.5%

55%

44%

27.5%

21%

18%

Crius.thrms.com

Metallic 2%

Other 6%

Green 5%

Earthtone 6%

A/W 18/19 Jumpsuit Color Breakdown

Multi 6%

Black 49%

Red 8%

Blue 17%

Crius.thrms.com

Utility Shirt Invest in the utility trend as it continues to grow commercially

¥ Utility themes have shown growth sales

¥ While embellishments such as sequins

potential both YoY and season to season

are eye catching, they may drove up

¥ For winter, opt for sturdier textiles in the

costs too much

assortment such as wool, drill cotton,

¥ With minimalist trending alongside utility

and corduroy

look to incorporate both by way of

¥ Keep fits relaxed, but not oversized for

covered plackets and buttonless flap

broader market viability

pockets

Crius.thrms.com

SS 19 Utility Styles Growth YoY at Trend-Led Retailers

± 122%

± 328%

Crius.thrms.com

Lace Cami Add a point of interest to trending high sheen tops

¥ Satin and silk tops of all silhouettes have

¥ However, consider tartan prints as a

shown growth both in product mix and in

supplement, playing into the seasonÕs

sell-through

heritage trends

¥ Lace trim doubles down the popular

¥ Merchandise alongside smarter styles to

theme of new femininity

help define the piece as ready to wear

¥ Opt for solid jewel tones for the bulk of

as opposed to intimates

the assortment

Crius.thrms.com

AW 18/19 Silk and Satin Tops

20%

24%

% of Mix YoY +

34%

Crius.thrms.com

Menswear Shirt The two most popular prints are the two most classic

¥ Although checks and stripes havenÕt

¥ Slightly boxy cuts emphasize the

shown significant growth, they still make

menswear playfulness, but avoid

up the largest two segments within

significantly oversized

catwalk woven top mixes

¥ Oxford cloth will feel most authentic, but

¥ At a commercial level both prints are

round out the assortment with thin wale

easily accessible to a wide swath of

cord and even rayon for a softer, more

consumers

feminine draped hand

Crius.thrms.com

Stripes 15%

Checks 13%

AW 19/20 Catwalks Woven Tops Prints % of Mix

Remainder of Mix 72%

Crius.thrms.com

Satin Minimalist Shirt Simple clean silhouettes stand out when rendered in satin

¥ Interest in simple, timeless silhouettes

¥ Deep jewel tones and trending neutrals

continues to gain ground

should make up the bulk of the

¥ Silk and satin are also important stories

assortment

right now and the unadorned button up

¥ But, consider soft, watercolor-like tie dye

shirt is a perfect place to incorporate it

prints as a way to increase interest for

¥ Keep fits relaxed, but not oversized for

early season deliveries

broader market viability

¥ Buttons should be tonal and all details

should appear nondescript

Crius.thrms.com

YoY Tie Dye Growth Transitional Deliveries

400%

321%

300%

232%

200%

100%

81%

48%

US UK

AW 18/19

AW 19/20

Crius.thrms.com

Romantic Prairie Blouse Romantic femininity is exemplified through historical details

¥ Starting the puffy sleeves, historical

¥ Consider incorporating organza Ñsheer

romantic details have become more and

fabrics are on the riseÑto enhance the

more common on catwalks an racks alike

whimsical, romantic feel

¥ Ruffles, high necklines, and pussy bows

¥ DonÕt let the garment fall into costume

all will add to the effect

territoryÑ use ruffles and structured

¥ Viscose and crepe will drape nicely and

details strategically along seams and the

work well for prints including folkloric

neck

florals and homespun paisleys

Crius.thrms.com

Continued YoY Growth for New -In Puffy Sleeve Blouses

AW 18/19 SS 19

106%

57%

114%

72%

Crius.thrms.com

Refined Cargo Pant Cargo pants see best sell-throughs at the mass market level

¥ Utility themes have shown growth sales

¥ Pair traditional utility colors and neutrals

potential both YoY and season to season

with smaller details on both standard

¥ Update the style for the new season with

twills and smarter wools for a balanced

more refined details and textiles

assortment

¥ However, make sure to include functional

¥ Consider trending self belts and cinched

details to clearly define the style

ankles for a more fashion forward look

¥ A relaxed tapered silhouette works best

that is still approachable

here

Crius.thrms.com

Cargo Pants FP OOSs Mass Retailers ± 220% YoY

S/S 19 % of New-In Cargo Pants Full Price OOS

24%

22%

18%

12%

Crius.thrms.com

Wide Pleated Trousers Wide legs continue to grow season after season

¥ Wide leg trousers continue to grow

¥ Update past season style by

representing the largest percentage of

incorporating fairly deep pleats

the pant mix several seasons in a row

¥ Consider satin to round out the

¥ The silhouette lends itself to smart

assortmentÑthe textile will add an

tailored looks, especially in suiting wools

elegant evening element to the mix and

¥ Look to use heritage checks here as the

can play alongside other more minimalist

print continues to show high OOS rates

styles

Crius.thrms.com

Check Print Trousers Full Price Sell through Rate AW 18/19

18%

22%

Wide Leg Trousers % of Mix AW 18/19 vs SS 19

27%

32%

Crius.thrms.com

High-Waisted Belted Trouser Update summerÕs paper bag waist for fall

¥ Higher waistlines and and a wider variety

¥ Look to suiting wools for the right

of self belting mechanisms evolve a style

balance between drape and structure

that showed great sell-through this spring

¥ Solid neutral colors should make up the

¥ A tapered leg will feel more current, but

core of the assortment but add in checks

either a straight or wide leg will be more

and menswear stripes for variety

commercially viable

Crius.thrms.com

Waist Details Seen on Pre-Summer 20 Catwalks

108%

Crius.thrms.com

Flared Corduroy Corduroy is the new denim

¥ Denim sales have seen a decline as of

¥ While fashion markets are experimenting

late in both the US and UK

with split hems, opt for a classic flared

¥ Corduroy has seen massive growth both

trouser style at mass market level

in volume and sell-though.

¥ Jewel tones and earth tones should

¥ 70Õs themes and inspiration can still be

make up the assortment, but donÕt a

felt on the racks and catwalks

fraud to include prints ranging from

¥ Opt for a finer wale for a softer look

paisley to animal prints

Crius.thrms.com

AW 18/19 Corduroy vs Denim % of Mix

262%

156%

-9%

-15%

US UK

Corduroy

Denim

Crius.thrms.com

Tapered Trouser Modern chinos and other tapered styles are on the rise

¥ As slim styles continue to loose ground,

¥ Concurrently, classic twill chinos are

look to tapered bottoms to fill in the void

finding popularity at retail and can be

¥ While exaggerated barrel legs are

updated for the season with the tapered

trending on catwalks, look for more

shape

gentle tapers at mass market

¥ Beyond twill, look to add worsted wools

¥ Pleats are an easy way to accentuate the

for a smarter look and to corduroy for

tapered silhouette

something more casual

Crius.thrms.com

Tapered Pants ± 10% @ 19% of the Mix A/W 19/20 Catwalks

SS 19 New-In Chino Volume Growth

± 113%

± 109%

Classic Ladies Key Items

Crius.thrms.com

Belted Wrap Jumpsuit Embellish simple jumpsuits for a classic customer

¥ The jumpsuitÕs exponential rise crosses

¥ Viscose and rayons will add to the ease

over from younger fashion markets to

and drape of the silhouette and allow it to

more conservative, classic markets

work both for day and night

¥ A simple, wide leg, wrap style will work

¥ Look to offer embellishments including a

best here

stand-out belt as opposed to a simple tie

¥ Stick with basic solids and tonal prints for

and lace or embroidery around the

the majority of the assortment as black

sleeves as a point of interest

and blue have the best sell-throughs

Crius.thrms.com

Jumpsuits Full Price OOS rates AW 18/19 YoY

± 69%

± 67%

% of Jumpsuit Stock Discounted AW 18/19

16%

10%

Multicolor

Solids

Crius.thrms.com

V-Neck Midi Dress Midi lengths continue to grow and are universally flattering

¥ Midi dresses have become the hero style

¥ Opt for viscose to accentuate the overall

across all markets but really show strong

floaty feel

growth at mass market

¥ Upholstery florals in deeper tones will

¥ For a classic customer creator flattering

lean into the playfulness, but wonÕt limit

proportions by pairing the skirt length

the seasonability

with other details including a v-neck,

puffy sleeves and either a cinched or

empire waist

Crius.thrms.com

SS19 Midi Dresses % of Mix at Mass Market

± 48% UK

± 29% US

Crius.thrms.com

Neck Detail Blouse Keep retro details from looking too stuffy

¥ Neck details, including pussy bows and

¥ A longer silhouette wonÕt be noticeable

ruffles are trending heavily for younger

when tucked in, but will be far more

consumers and on catwalks, but can look

flattering along the hips and mid section

old fashioned in conservative markets

when left out

¥ Update the style for a classic customer

¥ Opt for viscose as opposed to high

with trending prints and small design

sheen satin for a more wearable look

details such as brocade or ruffles on the

that feel current without seeming too

sleeves

retro

Crius.thrms.com

Long Utility Shirt Adjust the silhouette and prints for classic ladies

¥ While standard khakis and neutrals can

¥ Extend the silhouettes for a looser, more

work well across all ages, look to adapt

flattering fit

the utility shirt for a classic customer with

¥ Most importantly, play with print here:

less literal interpretations

florals, paisleys, and animal prints will

¥ Keep key details such as chest flap

help create an assortment that feels

pockets and optional epaulettes, but look

more refined and feminine without

for softer cottons to create more drape

sacrificing the army surplus origins

Crius.thrms.com

15% Full Price OOS for New-InSS 19 Utility Shirts

Crius.thrms.com

Animal Print Jean Look beyond literal leopard to keep this style fresh

¥ Although animal prints continue to

¥ Keep the 5-pocket design in tact, but

perform exceedingly well, avoid fatigue

donÕt be afraid of a few embellishments

and over saturation by looking towards

and design tweaks such as exposed,

prints such as snake and less literal

statement front buttons

leopard spots

¥ Opt for a stretch twill with a full length,

slim cut and a medium rise

Crius.thrms.com

Animal Print Volume Growth YoY

± 44%

SS 18 AW 18/19 SS 19

Crius.thrms.com

Wide Leg Trouser A classic spin on the best performing pant silhouette

¥ Wide leg style pants are the best

¥ Stretch cotton twills can work for

performing across all markets, but can

transitional deliveries, but can look too

be a bit trickier to execute for colder

stiff if executed incorrectly

months

¥ Instead, consider a stretch worsted wool

¥ Silhouette here is key, with slim hips, a

blend as a play on traditional tailoring,

wide but not oversized straight leg, and a

offer solids and checks, as well as

hem length that allows for minimal break

bolder prints for variety

Crius.thrms.com

AW 18/19 Wide Leg Pants % of Mix

27% UK

22% US

Crius.thrms.com

Wool Pencil Skirt The classic pencil skirt makes a strong case

¥ Although midi length skirts and dresses

¥ Update the style with slant pockets and

are showing the most growth, knee

consider including statement buttons as

length pencil skirts can still feel fresh and

an embellishment

on trend.

¥ Further update the print assortment with

¥ With heritage as a major theme, look to

unexpected seasonal colors worked into

60Õs inspired tweeds and classic checks

otherwise traditional prints

in stretch wool blends for inspiration

Crius.thrms.com

AW 18/19 Check Skirts New-In Growth

± 106%

± 87%

Crius.thrms.com

Key Takeaways

Age Flop

Young women are embracing heritage style and classic

femininity. As a result, styles that would seam old and

fussy now feel exciting and relevant. Conversely, classic

women are leaning towards younger, more dynamic

prints to avoid the classic style feeling too literal

Comfort is kingÉ or queen

While dramatically oversized cuts are relegated to

catwalks, relaxed silhouettes dominate

Pull the cord

Corduroy is back and its not only pants or jeans. Look to

use it on skirts, dresses, and even shirts for a cozy,

casual autumn look

Thank You!

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Islam Garments Walmart Canada AW 20/21: Mens

Introduction

Market intel and overarching data

Table of Contents

Key Items

Takeways

Introduction

Classics are updated, yet remain recognizable

In times of uncertainty, people tend to look towards the familiar for a sense of

comfort and safety. In fashion terms, this plays out with the reemergence of

classical topes, ideas, patterns, and silhouettes. And, although in some ways

menswear is more vast, varied and progressive than ever before, typical

masculine themes such as prep, military/utility, the great outdoors, and even

business attire all are prevalent in the current mode of design and dressing.

Heritage checks are everywhere from mass market retailers to catwalk

presentations. Corduroy, a textile almost synonymous with autumnal comfort

is in wide use across multiple categories.

Yet, this isnÕt a moment to simply recreate the past. Instead, look for ways to

reinvigorate and revitalize the classic ideas through juxtaposed contexts,

subversion, and current fabrications. Sure, there is comfort in the past, but

also look to explore the hope of the future.

Chart Data

Market Observations

AW 19/20 New-In Colors Growth YoY

Looking at the current seasonÕs catwalk statistics in regard to pants should make one this abundantly clear: a smarter style of menÕs dressing is on the rise. Although catwalk stats have little immediate bearing on mass market retail, they can be used as a way to gauge a general temperature. And, while track pants and other athleisure styles may not have the same high fashion saturation as a few years ago, they are certainly still viable and relevant at retail. However, when talking about newness and updates, its vital that we consider how to incorporate the progressive into the familiar. Also, looking at the color spectrum for the season, its clear that rich natural tones, which play so well with the heritage inspired, smarter looks are coming to vogue. This creates a compelling story and a strong, yet approachable direction for the season.

While blues, blacks, and neutrals dominated the racks at most retailers, it was the supplemental tones such as earthy browns, deep greens, and burnt oranges that really made the color stories pop. These shades ran through flannels, made up chino assortments, and were featured on corduroy, which every retailers, without exception offered in one for or another. As for trousers, pleats were still kept to a minimum and only really available at more trend driven retailers. However, tailored pants on the whole were on display everywhere. While many retailers opted for the slim silhouette thatÕs become so popular over the years, retailers like Uniqlo, H&M, and Target all offered more relaxed silhouettes often featuring tech materials and althleisure details like drawstrings. The final product felt like a smart update to the jogger.

± 22%

± 49%

± 37%

± 36%

AW 19/20 Catwalk Bottoms YoY

Pleated

47%

Tailored

11%

-38%

Athleisure

-47%

Distressed and Repaired

Key Items

Crius.thrms.com

Cord Shirt Update a classic OCBD style with this trending textile

¥ Casual long sleeve shirts make up

¥ Stuck with fine or mid gauge wale for

almost 40% of the shirting mix, with the

versatility and use earth tones to

classic oxford style being well

accentuate the inherent autumnal feel

represented within that category

¥ Keep the cut relaxed but not oversized

¥ The same can be said for corduroy,

¥ Maintain all the standard details including

which has seen a recent spike across all

a button down collar, singe chest patch

categories.

pocket with one button, and a locker loop

in the back

Crius.thrms.com

AW 18/19 New-Ins in earthtones ± 2x+ in UK

Crius.thrms.com

Prep Striped Shirt Invest in preppy styles with collegiate stripes

¥ The resurgence of prep has been a

¥ Keep the silhouette here a bit trimmer.

major menswear story for multiple

While super slim styles are down

seasons now

trending, a more tailored shape will offer

¥ One of the styleÕs calling cards is a

the broader market viability

striped, button up shirt

¥ Oxford cloth is the most obvious choice,

¥ Avoid being litteral by employing a range

but round out the assortment with

of stripesÑfrom bengal to variegated

dressier stretch poplin options as well

Crius.thrms.com

AW 18/19 New-In Stripes ± 20% in UK

Crius.thrms.com

Cozy Flannel Shirt Heavy weights, a soft feel, and a fall palette update this favorite

¥ A great flannel is incredibly versatile and

¥ A fall palette which takes advantage of

represents a timeless sort of cool

trending brown, yellows, oranges, and

¥ Opt for heavier, but soft brushed textiles

greens will help the shirt feel fresh again

in a looser fitting silhouette so that the

for AW 19/20

shirt can be worn on its own or as a

¥ Two chest flap pockets will also take

layering piece through transitional

advantage off trending utility themes

weather

Crius.thrms.com

AW 18/19 YoY New-In Shirts Earth Tone Growth UK

151%

116%

84%

69%

Crius.thrms.com

Embellished Western Inject a perennial favorite with a dose of fun

¥ Denim western shirts are a perennial

¥ Colored panels is yet another way to

favorite that constantly hold a decent

reinvigorate the style and inject some

percentage of the mix

playfulness

¥ This season, look to update the style with

¥ Consider experimenting with the dye

fun interpretations that help keep the

interpretations as well, as the technique

style feeling new

shows no sign of wavering any time soon

¥ A little embroidery on the yolk is a classic

¥ Keep traditional details with a western

way to spice up a western shirt

yolk, pearl snaps, and flap pockets

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AW 18/19 % of Western Shirts in New-In UK Product Mix

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Cargo Pant Keep retro details from looking too stuffy

¥ Over the years cargo pants waver from

¥ Look to use textiles with a tech element,

fashion do, to donÕt and back to do again

which will play into both functionality and

¥ The current crop offers wide opportunity

outdoors trends

for sell through in multiple markets as the

¥ Classic khakis and military greens are

looser silhouette will appeal to both

the easiest entry point into the

fashion savvy and comfort driven

assortment, but look to include camo

consumers alike

prints as well

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Cargo Pant on AW 19/20 Catwalks

12%

55%

% of Mix YoY +

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Smart Casual Trouser Keep things smart without sacrificing comfort

¥ As streetwear continues to wain as

¥ Gentle pleating is on the rise and will add

menswearÕs driving force, smarter styles

to the current look

are moving to the forefront

¥ Use heritage inspired checks here as

¥ A smart trouser, with an elastic waist and

they are trending and wonÕt look too

a relaxed tapered shape takes

stuffy in this modern silhouette

advantage of streetwearÕs comfort, but

¥ Look to stretch wool, blends to complete

repackages it in a more refined way

the assortment

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AW 18/19 Tapered Pants in Mix & YoY Growth of Pleats

± 36%

± YoY

% of Mix

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Corduroy Trouser Strike a chord with one of fallÕs favorite fabrics

¥ Corduroy in the midst of one if its biggest

¥ Consider the addition of pleats as they

moments in years and pants are a

are also trending, but avoid making the

natural use of the textile

silhouette too directional

¥ A trouser cut allows for versatility

¥ Stick with a medium wale as a wide wale

allowing for multiple styling options

may come across too old fashioned and

¥ Although oversized cuts are trending in

a narrow wale can look too close to

fashion circles, a smart, relaxed taper will

velvet for bottom weights

have the broadest appeal

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AW 18/19 On-Line New-In Corduroy Bottoms

± 20%

± 64%

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New Chino Even the most popular styles need updates

¥ At 37% of the new-in trouser mix, chinos

¥ Camouflage will call back to the styleÕs

are by far the largest single style

military origins, but will look current when

¥ Updates however can be tricky since the

placed in new contexts

style is so foundational to so many types

¥ Build an assortment around classic

of wardrobes

shades of khaki and supplement with rich

¥ Look to update the style with a modern

yellows, nutty browns, and even deep

tapered cut, optional pleating, and fresh

greens

seasonal colors and prints

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AW 18/19 % Chinos in New-In Product Mix

37%

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Key Takeaways

Look Smart

Smart doesnÕt have to be fancy, but thereÕs no denying

that the ultra casual streetwear and athleisure styles are

on the decline, being replaced by a mix of clean modern

looks and heritage inspired style

Keep it Comfy

After years of forced slimming down, guys are ready to

embrace a bit of breathing room in their clothes once

again

Pull the Cord

Corduroy is back and its not only pants or jeans. Look to

use it for an array of garments, for a cozy, casual

autumn look

Thank You!

Islam Garments Walmart Canada AW 20/21: Boys

Introduction

Observations, Themes, and Data

Key Items

Table of Contents

Key Takeaways

Introduction

One season, two major themes

When talking about boyÕs clothing in terms of trends, it can be challenging to

really pinpoint and seismic shifts. Pants may get tighter or looser, but for the

most part, come fall, there will be flannel shirts, cargo pants, and denim. Yet,

this season, there are two clear cut thematic trends pushing the design

direction. The first trend is the 1970Õs. Plush corduroy textiles in earth tones,

spice colored twills, and retro printed shirts all come back to us through a

nostalgic, sepia-toned lens. The other theme pushing the seasonÕs narrative

is one that is comprised of three related partsÑutility, function, and the great

outdoors. This theme plays out through the return to relaxed cut cargo pants,

modular heavyweight flannels and overshirts, and patchwork construction.

Chart Data Its not easy being green may be KermitÕs mantra, but when it comes to boyÕs apparel, green is on the rise all over the globe. While browns, oranges and other earth tones are all showing significant increases in multiple categories, its Green that has shown the most consistent growth and is making up the the most significant percentages in the color mix (US outerwear 11% of mix, UK trousers 12% of mix). So, while blacks and blues maintain the largest portion of the mix, its green that is making a strong showing this season. Perhaps its the utility and outdoors trends that are fueling the influx of green garmentsÑafter all, both themes make heavy use of several shades of green. Or, perhaps its the massive spike in the use of corduroy, which after shades of brown uses green more than any other color, that is causing green to make such as strong showing. Regardless of the reason, its clear that green is going to be a big part of AW 20/21.

Market Observations Green was indeed present from many retailers and could be seen in the ongoing use of camouflage prints as well as in corduroy trousers and plaid shirts. Primaries too were quite visible especially in woven shirt assortments with plaids making use of multiple primary colors including the popular green simultaneously. Pants came in the typical assortment of blue, black, and khaki which were typically supplemented with engaging spice tones such as cinnamon browns and turmeric golden yellows. Overarching themes were a bit less obvious for boys, but a mix of 70Õs retro, outdoor adventure, and military utility were are on display across retailers ranging from European trend led retailers like, Zara to US staples like Old Navy and The Gap.

AW 19/20 New-In Green YoY

± 73%

± 17%

UK Trousers

US Outerwear

± 15%

UK Tops

Key Items

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Art Print Shirt Let the artwork do all the talking

¥ Art prints and hand drawn details are

¥ The style of the shirt itself should be

continuing to trend in the adult world,

fairly simple to let the print do all the

which after reaching a certain critical

talkingÑlong sleeeve, stretch poplin,

mass inevitably trickles down to kids.

hidden placket, and no chest pocket

¥ All over prints should look hand painted

¥ Merchandise the shirt along side denim.

and incorporate lots of color, shapes, and

Or, pair it with tailoring for a youthful,

patterns

dressed up look.

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SS 19 YoY ± purple and yellow UK

112%

24%

Purple

Yellow

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Washed in OCBD Spice up a classic in warm tones in a worn-in feel

¥ A classic, crisp, OCBD is already a

¥ Offer the basic blue and white colors, but

perennial favorite, so it makes sense to

really play up the seasonality with rich

look for ways to supplement and update

earth tones and saturated primariesÑ

¥ Considered a washed in version in

even consider garment dying

stretch oxford cloth to give the shirt a

¥ Keep other details classicÑbutton down

decidedly relaxed, casual feel perfect to

collar, single chest pocket, and white

pair with jeans and cargo pants

plastic buttons

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Band Collar Shirt Classic minimalism plays well against the fashion collar

¥ What once felt like purely a fashion piece

¥ Keep prints and patterns simple and

is now firmly entrenched in boysÕ

classicÑstripes, checks, textured solids

wardrobes and retail racks around the

will all work and wonÕt overcomplicate the

world

shirt

¥ Opt fort a soft stretch cotton twill and

¥ While half placket popover versions are

even consider a peached texture to really

trendier, stick with a full length for the

play up the coziness

widest appeal and most commercial

viability

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AW 19/20 Striped Tops ± 31% YoY UK

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Retro Shirt Update the resort shirt for autumn and winter

¥ Capitalize on the the unyielding

¥ Print is the real star hereÑwhile

popularity of the resort shirt with this cold

summerÕs bold tropicals and florals wonÕt

weather update

work here there are still plenty of fun

¥ Stretch shirting cottons will work best

option including colorful variegated

here, allowing for the broadest range of

stripes, throwback busy geometric prints,

styles.

or even repeating paisleys

¥ A camp collar will play up the retro angle

as will a squared off hem

Crius.thrms.com

AW 19/20 ± New-In BoyÕs Tops UK YoY

29%

15%

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Patchwork Shirt Leverage leftovers into a new style

¥ Spliced and patchwork shirts continue to

¥ Work off of the simple flannel shirt block

trend in both the kids and adult market

already in use as there is not need to

¥ By leveraging fabric buys across

reinvent an already successful silhouette

departments, the leftover fabric scraps

¥ There are countless ways to reassemble

can be reconstructed in to entirely new

fabrics, so it is key to stick to a few key

shirts

textiles and a single pattern to make this

¥ This gives the opportunity to emphasize

a coherent assortment

sustainability and waste minimization

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Cowboy Shirt Inject playfulness into the western shirt

¥ The western shirt is a constant favorite

¥ Details should include a western yoke,

and this style represents a fun direction

smile pockets, piping, and snap buttons

for the style

¥ Other optional embellishments include

¥ Cowboy themes are a classic boysÕ trope

embroidered designs and playful patches

and also happen to be trending in the

¥ Lastly, consider using one textile for the

adult world at the moment

body with a different one for the yoke,

¥ Denim is a good starting point, but bring

placket, and collar

in stretch poplins in solids and prints

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Flannel Shaket Stay cozy for both fall and winter with a heavyweight flannel

¥ Modular dressing continues to be an

¥ Include utility flap pockets and sturdier

important theme for AW 20/21

buttons to emphasize the outerwear

¥ A heavyweight, boxy flannel that can be

aspect of the style

worn as outerwear in the fall and as a

¥ Consider the addition of hand warmer

mid layer in the winter offers value and

pockets as well

versatility

¥ While a heavy flannel may be enough,

¥ Look for brushed flannels with a sot hand

consider a sherpa lining through the

to play up the cozy factor

body for extra warmth

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AW 18/19 Plaid ± 14% YoY UK

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Graphic Flannel Update a best seller with a little graphic flare

¥ A standard weight flannel shirt is part of

¥ The major update here is of course the

the collection every season, so its

inclusion of a graphicÑeither placed on

important to find new and interesting

the sleeve, the chest, or most often, the

ways to update

back

¥ Work off the body already in production

¥ While an embroidered or stitched graphic

as there is no need to tinker with a

can work, a printed graphic will be more

successful silhouette

cost effective and open the style up to

¥ Look for fall colors as brown, orange and

more options including possible branded

yellow have all seen upticks in popularity

tie-ins

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Corduroy Shirt Trending corduroy makes the perfect modular top

¥ As with pants, corduroy tops are enjoying

¥ Fit should be relaxed, but not baggyÑthe

a massive surge in popularity

shirt should look equally good tucked into

¥ Look for a mid-weight, medium wale

some chinos or worn tope over a tee

corduroy to offer the most versatility and

¥ Corduroy begs for great fall colors. Build

layering options

an assortment around earth tones and

¥ Utility pockets will play up on utility

punctuate it with a few key saturated

trends but in and of themselves wonÕt

primary colors

push the style into jacket territory

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