20260213 Noah Zagor Consulting Examples

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Introduction

WhatÕs Old is New

Its a sociological fact that when we enter times of uncertainty, humans tend to

gravitate towards comfort in the familiar. In fashion terms, this plays out with

the reemergence of classic themes, textiles, and silhouettes. For women

specifically, this season is marked by the return of heritage checks, iconic

feminine details, and preppy allusionsÑall tropes rooted in a familiar past.

However, this isnÕt a call to create collections comprised of pure facsimiles.

No, this is about taking those themes, prints, and details and reinterpreting

through a modern lensÑone that looks to subvert old ideas with new contexts

and seeming incongruences. This season, look for ways to pair old ideas with

new. Style futuristic utility tropes along side romantic florals and pussy bows,

or use classic menswear fabrics and shapes to create feminine silhouettes.

The most important thing is to be inspired by the past, but not

to simply recreate it.

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