Other 2%
Chart Data Looking at last FallÕs new in product mix in the UK, its clear that dresses hold the largest percentage of the mix by a decent margin. However, its is worth noting that out of the top six growth categories, dresses are nowhere to be found. We can then ascertain that although dresses hold steady and remain foundational to a womanÕs wardrobe, opportunities for growth occur in other categories; namely, jumpsuits and trousers.
Market Observations Themes of classic femininity and romanticism were prominent across all level of retailers from Old Navy to the more obvious and directional, Anthropologie. This played out with an abundance of dresses, many of which featured ruffles, checks, folksy prints, and whimsical motifs. Wider pants were also prominent in both drape and more structured iterations, the latter of which often made use of heritage checks. Lastly, while jumpsuits can be challenging all retailers featured at least one style with the utility inspired, boilersuit appearing at trend driven stores such as, H&M and mass market stores such as, Target alike.
Jumpsuits 3%
Activewear 3%
Denim 4%
Dresses 20%
Skirts 4%
Woven Bottoms 6%
AW 18/19 UK Product Mix
Woven Tops 8%
Tops 16%
Sleepwear 9%
Knitwear 12%
Outerwear 12%
Top Growing Categories YoY in the UK
40%
31%
30%
18%
20%
11%
10%
9%
8%
10%
0%
Jumpsuits
Trousers
Skirts
Shorts
Knitwear
Jackets
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