4
Chart Data
Market Observations
AW 19/20 New-In Colors Growth YoY
Looking at the current seasonÕs catwalk statistics in regard to pants should make one this abundantly clear: a smarter style of menÕs dressing is on the rise. Although catwalk stats have little immediate bearing on mass market retail, they can be used as a way to gauge a general temperature. And, while track pants and other athleisure styles may not have the same high fashion saturation as a few years ago, they are certainly still viable and relevant at retail. However, when talking about newness and updates, its vital that we consider how to incorporate the progressive into the familiar. Also, looking at the color spectrum for the season, its clear that rich natural tones, which play so well with the heritage inspired, smarter looks are coming to vogue. This creates a compelling story and a strong, yet approachable direction for the season.
While blues, blacks, and neutrals dominated the racks at most retailers, it was the supplemental tones such as earthy browns, deep greens, and burnt oranges that really made the color stories pop. These shades ran through flannels, made up chino assortments, and were featured on corduroy, which every retailers, without exception offered in one for or another. As for trousers, pleats were still kept to a minimum and only really available at more trend driven retailers. However, tailored pants on the whole were on display everywhere. While many retailers opted for the slim silhouette thatÕs become so popular over the years, retailers like Uniqlo, H&M, and Target all offered more relaxed silhouettes often featuring tech materials and althleisure details like drawstrings. The final product felt like a smart update to the jogger.
± 22%
± 49%
± 37%
± 36%
AW 19/20 Catwalk Bottoms YoY
Pleated
47%
Tailored
11%
-38%
Athleisure
-47%
Distressed and Repaired
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