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Chart Data Its not easy being green may be KermitÕs mantra, but when it comes to boyÕs apparel, green is on the rise all over the globe. While browns, oranges and other earth tones are all showing significant increases in multiple categories, its Green that has shown the most consistent growth and is making up the the most significant percentages in the color mix (US outerwear 11% of mix, UK trousers 12% of mix). So, while blacks and blues maintain the largest portion of the mix, its green that is making a strong showing this season. Perhaps its the utility and outdoors trends that are fueling the influx of green garmentsÑafter all, both themes make heavy use of several shades of green. Or, perhaps its the massive spike in the use of corduroy, which after shades of brown uses green more than any other color, that is causing green to make such as strong showing. Regardless of the reason, its clear that green is going to be a big part of AW 20/21.
Market Observations Green was indeed present from many retailers and could be seen in the ongoing use of camouflage prints as well as in corduroy trousers and plaid shirts. Primaries too were quite visible especially in woven shirt assortments with plaids making use of multiple primary colors including the popular green simultaneously. Pants came in the typical assortment of blue, black, and khaki which were typically supplemented with engaging spice tones such as cinnamon browns and turmeric golden yellows. Overarching themes were a bit less obvious for boys, but a mix of 70Õs retro, outdoor adventure, and military utility were are on display across retailers ranging from European trend led retailers like, Zara to US staples like Old Navy and The Gap.
AW 19/20 New-In Green YoY
± 73%
± 17%
UK Trousers
US Outerwear
± 15%
UK Tops
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