FOCUS GROUP FINDINGS
STUDENT
INSIGHTS
CHALLENGES IN JOBS MARKET & PERCEPTIONS
EXPECTATIONS OF EMPLOYERS
• Employers place experience as a key requirement and 100% of students agree. However, the opportunity to engage in internships / work placements is hard to find . The perception that students will receive fair salary for work is lacking
• To provide development opportunities throughout their career across the wider organisation
• Fair pay and benefits
• Opportunities to be part of a community and network
37% of employers rank experience as the most important qualification in an applicant, even more so than educational attainment - Harvard Business School
• I nnovative company that embraces technology
• Wellbeing is core
• Strong leadership and management providing clarity on expectations, but with a freedom to deliver
• Experience of recruitment processes are generally perceived as poor. Those with broad degrees experience uncertainty on career options and securing a role in today’s market.
SKILLS THEY FEEL THEY BRING
• Digital literacy
OPPORTUNITIES
• Innovation and creativity
• Internships are becoming more important for students; they see the process as an opportunity to identify the best synergy between person and workplace • Students believe ongoing study to post-grad level enhances employability. However, this may be at odds with many employers’ perception that experience is as or, more important
• New perspective
• Communication skills and flexibility
Master’s enrolment has increased by 30% in the last decade 2023 - AACSB
• Transparency
• Ability to work with diverse people
and groups and across different cultures
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