“Back in 1979 when I started my own herd, I knew what I wanted. Having shown nearly every breed during my 4-H and FFA career. The bottom line was you start with a good black cow. Good cattle of any breed would probably work. Having grown up with a feedlot mentality and being around close out sheets and carcass data, my goal was to create cattle that performed well at nearly every level. Dad always told me that at some time in every calf’s life, there would be an opportunity to make a profit. Your job was to figure out when that was. My plan was to start with registered Angus cows. Use AI to use some of the best bulls available. Primarily to raise my own replacements and then use bulls from the continental breeds to create cattle that would excel at the feedlot and the packer. I had some success at that, but also realized my purebred steers could also come close to my crossbreds. So, I ramped up my efforts in AI to produce more pounds and be able to keep the heifers in production. Keeping all traits in balance was important but not always easy. It also made it hard to try to merchandise bulls that were not extreme in any 1 or 2 traits. In 1989 we had a red heifer calf born from black parents. Suddenly we were in 2 different breeds, but my goals had not changed. Even today our motto has not changed. In pursuit of excellence where the only extreme we pursue is extremely well balanced. I like cattle that perform in every facet of the beef industry. Cow/calf, feedlot, packer, and have eye appeal that includes structural soundness, from the ground up. All cattlemen like looking at their cattle and I am no different. So come and see what 45 years of AIing with cows that were developed in our own environment. Not importing embryos from other herds but building them up one generation at a time. Making each one earn their own way. This is what a breeder should be doing. Not just replicating what others have done. Come and see what that looks like.” Kim Siebert, S Diamond Angus
The people behind the scenes. Kim and Lindy Siebert - the begining of it all. This is where it started and still keep it running. Justin, Samantha, Riley and Kayde Haack - They live outside of Clatonia. Samantha is in charge of putting the catalog together and making sure cattle are ready for shows. Riley comes to help as often as he can even though he is in college at Iowa Western for Airframe Maintenance. Kayde will help with anything as long as it drives, our roads would be in better shape if he lived closer. Justin is in charge of making sure things are running so Samantha can go to shows. Kendall, Meghan, Easton and Flynn Siebert - Reside in Henderson. Kendall and Meghan moved back in 2011 to help with the family operation. He is very involved in the farming operation, moving the family farm along for the next generation. Easton is in 6th grade and plays multiple sports, along with 4-H and any cattle show her Aunt Sam can take her to. Flynn is in 2nd grade and you will find him with either a sale catalog in his hand or some kind of cattle related object. He is always ready to just be on the farm.
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