DON’T BE ‘STARRY’-EYED ABOUT YOUR STRATEGY REBRANDING THE RIGHT WAY In early 2023, Pepsi shocked the public by rebranding its lemon-lime soda Sierra Mist as Starry. Though the move raised eyebrows and spawned jokes, the success of the company’s rebranding strategy remains to be seen. Rebranding is always tricky and opens you up to the wrong kind of attention. So, if you’re considering it for your business, how do you ensure you get the right reactions? Companies rebrand for many reasons. Many do so after flagging sales to revitalize interest or reach a new market. Others rebrand to reflect a significant change in the business, like an acquisition or considerable shift in products or services. Rebranding is also a tried-and-true method for companies to move on from bad publicity. But rebranding is more than renaming your business — in fact, you don’t necessarily need to rename your business at all. Rebranding is more than a new company name, updated logo, or website. It’s about your business’s identity and overall strategy for the future.
“feeling” like it’s time for a change is not enough. Ask what you’re hoping to accomplish, then consider whether you need to rebrand to achieve it. Your brand may just need a “facelift” with a tweaked logo, new company colors, or a refreshed social media presence. If you’re committed to rebranding, do it with clear eyes and an awareness of how your efforts could go wrong. One famous example was Tropicana (also owned by PepsiCo) in 2009. The company replaced its instantly recognizable image of a straw in an orange with a generic picture of a glass of orange juice. Consumers felt it cheapened the product — and some even had trouble finding it. Tropicana quickly switched back to its old packaging, but it was a $50 million mistake. Rebranding is a balancing act between refreshing your image and retaining the elements that made your company successful in the first place. Business leaders should strongly consider hiring a rebranding expert who understands the risks before beginning an overhaul. It’s essential to understand your current customer base and target market. Otherwise, you could alienate both — and all your money, time, and effort could fall flat. AN ADMINISTRATIVE LICENSE SUSPENSION? DON’T FACE IT ALONE — WE CAN HELP! • You refused to take the state of Georgia’s chemical test. • You agreed to participate in the chemical test, but law enforcement reported that you refused. • You’re unsure of your blood alcohol level at the time of the arrest. • You’re 21 years old and you took the chemical test, which resulted in .08% or higher. • You’re under the age of 21 and participated in taking the chemical test and the result was .02% or higher. • You were behind the wheel of a commercial vehicle, took the chemical test, and the result was .04% or higher. • The police provided you with a yellow piece of paper entitled Sworn Report of the Arresting Officer. If you have any questions regarding an administrative license suspension, fear you may be facing one, or would like to seek the representation of a knowledgeable and experienced Atlanta DUI lawyer today, give us a call today!
Since rebranding is not a quick fix, every business owner should evaluate their reasons for wanting to rebrand before making the leap. Simply
When you face a DUI conviction, you likely also face a potential driver’s license suspension. However, an administrative license suspension (ALS) is much different. Here’s what you need to know. An administrative license suspension is a civil hearing conducted by the Office of State Administrative Hearings (OSHA). Unlike with DUIs, the elements that must be proven against you in those criminal cases don’t have to be proven in these trials to temporarily suspend your privilege to drive. During an encounter with police, if you refuse to take the state of Georgia’s chemical test or you end up testing .08% or more, the law enforcement officer is required to contact the Department of Drivers Services for the beginning steps to suspending your license following an arrest. This process is usually pretty quick, and in most cases, the suspension occurs before your court date. If any of the following scenarios apply to you, within 10 business days of your arrest (the 10 Day Rule), you must request an administrative hearing to avoid an ALS:
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