West Coast Franchise Law - April 2023

All Aboard the Extended Vacation Trend Top 3 Vacation Destinations for a Longer Stay

The pandemic slowed us down. Over the past few years, we collectively took fewer vacations, boarded fewer cruise ships, and avoided airports. However, many studies and reports show that now, more than ever, Americans are taking longer vacations! Why might this be, and what are some of the greatest destinations for an extended stay? According to Amex Travel’s 2022 Global Travel Trend Report, 55% of vacationers are interested in taking longer trips because they can work remotely. The trend of swapping homes is also on the rise. HomeExchange’s website reports that home exchanges of two weeks or more increased by 13% in January-May last year. According to Travel Pulse, 26% of people opt to take a trip that exceeds 10 days.

natural gems in just a couple of weeks! Many national parks also accommodate RVs for comfort and convenience. DRIVE THE CALIFORNIA COAST. A trip up and down the California coast never disappoints. With so many great places to stop and breathtaking views to absorb, you’ll need at least two weeks to experience them properly. You’ll want to explore the Redwood National Forest, the Lost Coast, Pebble Beach, Monterey Bay, Half Moon Bay, Big Sur, Venice Beach, and many more! HOP ABOARD A CRUISE. A cruise is one of the best ways to see many destinations in one trip. You could visit several countries in just two weeks, stopping in different ports to explore! On a cruise, you could see the Caribbean one day and wake up somewhere completely different the next day with a new adventure ahead!

job went remote, you lost out on travel time in 2020-2022, or you saved on gas money while working from home, here are some great destinations that support a longer stay. VISIT THE NATIONAL PARKS. There is no better way to connect with nature than to tour the national parks. Several epic national park road trips could allow you to pack in a dozen or more of these

If you are interested in taking a more extended vacation, whether it’s because your

The Right Time to Diversify

IS YOUR PORTFOLIO READY FOR A SECOND BRAND?

The franchise you own is more than a business — it’s an investment. Standard financial advice states you shouldn’t put all your eggs in one basket, and by sticking to only one franchise brand, some experts believe you’re doing precisely that. Still, adding another

Most importantly, are you willing to put in the time and effort it will take to get a new franchise off the ground? At the same time as you’re learning the ropes, you’ll need to train a management team you can trust with your investment. The process will require passion and dedication, so ensure you’re up to the task.

Be cautious about rushing things. You probably didn’t sign up with the first franchise you found when you started your business, and you shouldn’t now. Don’t choose a brand just because you like its product — take time to do the math. And don’t forget to conduct a culture check. You should select a franchise that matches your values and work style. There are many reasons to add a brand to your portfolio, but the move isn’t right for everyone. Sticking with what you know has its benefits, and some people don’t want to deal with multiple target demographics, suppliers, and different franchise structures. So, weigh your options carefully before taking the plunge — and as always in business, make sure you have an exit strategy in case things don’t work out.

brand to your portfolio is not something to take lightly. So, how do you know when to take the plunge? Before adding a franchise brand, every owner should examine their finances, skills, and bandwidth. Can you afford to

Your new brand and industry are critical if you decide to move forward. You may think you’re capturing a larger market share by owning two similar franchises, but you risk competing against yourself. Ideally,

start a new franchise? Remember, the overhead costs will likely be higher than opening another location for your existing franchise. Further, will your skills transfer to a new franchise — or can you find a franchise that plays to your strengths?

someone looking to add a new franchise to their portfolio should find a brand that uses similar operation structures while selling different products. If you choose another route, be aware you’re creating a more significant challenge for yourself.

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