Trinity Park Conservancy Annual Report 2024

2024 ANNUAL REPORT

MARKETING & COMMUNICATION | GROWING AWARENESS

"Road Show" Events The "road-show" events for Harold Simmons Park were a unique and dynamic way to engage with the Dallas community about the exciting developments of the project. Traveling to various locations across the city, these events aimed to inform and involve residents, business owners, and local organizations in the vision for the park. Presentations were given to groups of people from all corners of Dallas, offering an in-depth look at the park's features, plans for the space, and how it would positively impact the area. The road-show format allowed for interactive discussions, where attendees could ask questions, share feedback, and better understand how the project would transform the community.

American Institute of Architects (Dallas) Downtown Dallas Inc. Greater Dallas Hispanic Chamber of Commerce North Dallas Chamber of Commerce North Texas Commission

North Texas LGBT Chamber of Commerce Oak Cliff Chamber of Commerce Park City Club Stemmons Corridor Business Association West Dallas Chamber of Commerce

HAROLD SIMMONS PARK MEDIA STATS

Avg. 22,0000 website visitors per month

420% increase in social media followers from previous year

Avg. 130K+ social media impressions per month

168,000+ video impressions in the market

1200+ hours of video watch time

264,0000+ unique web visitors (2024)

Over 27,000+ Video views

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