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2.1 Marriott Story
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J.W. Marriott, Jr., is named CEO of the company. An then Marriott partners with Sun Line, becoming first lodging company to enter the cruise business.
Sheraton arrives in Latin America and enjoys first-mover advantage with openings in Chile, Argentina, Peru and Brazil
It all began with an A&W root beer stand. Founder J. Willard Marriott and his wife, Alice, got their young business off the ground by quenching people’s thirst during Washington D.C.’s hot, muggy summers. Western Hotels, a chain of properties that becomes Westin Hotels & Resorts, is founded by Severt Thurston and Frank Dupar from Seattle, Wash.
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Marriott offers travelers its first hotel outside the U.S. in Acapulco, Mexico, beginning its expansion globally.
With the first Courtyard hotel, Marriott launches its second lodging brand, pioneering a new segment for business travelers.
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Marriott breaks into the luxury segment with the opening of the JW Marriott hotel Washington, D.C. in honor of the company’s founder. Revolutionizing guest loyalty, Marriott launches the precursor to its Marriott Rewards program which boasts 57 million members today.
Marriott made a historic shift into the hotel business in 1957. The world’s first motor hotel opened, The Twin Bridges Motor Hotel in Arlington, Virginia, under the management of J. Willard Marriott’s son, Bill.
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Sheraton Hotels is founded by Ernest Henderson and Robert Moore in Springfield, Mass.
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