2 . 2 Y O U A R E K E Y T O O U R B U S I N E S S / 1 9
Score Card
To be the World’s Favorite Travel Company, we want to lead on these success measures:
ASSOCIATES (HOST) Create career satisfaction and company pride as measured through Associate (Host) Engagement Survey.
CUSTOMERS Create the loyalty mindset measured through Brand Tracking, Rewards Enrollment/Activation, Stay Behavior, Guest Voice, and Intent to Recommend Score.
OWNERS & FRANCHISEES Create value for our owners and franchisees as measured by new unit growth relative to competitors.
SHAREHOLDERS Deliver superior financial performance as measured by stock price.
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