2 8 / T H E S T . R E G I S M A L D I V E S V OMMU L I R E S O R T / H O S T H A N D B O O K
Brand Positioning St. Regis brand positioning is “ Live Exquisite ”. To Live Exquisite is to perfect every aspect of every moment, to find care and pleasure in the most minute detail, to create an atmosphere of great subtlety and refinement, to aspire to an ideal that transcends the ordinary in every way.
Brand Core Values Immersive
We luxuriate in every sense, at every moment. No detail goes unnoticed. We offer an atmosphere of true respite, surrounding guests in scents, sounds, and textures that create a singular experience. Bespoke Every stay at a St. Regis hotel is effectively commissioned to be a memorable experience, crafted to meet the highest standards of our guests and refined to express the subtlety of unique tastes. Exemplary Our discriminating taste and legacy of originality elevate every touch point. We gather the quintessential, the rare, the impeccable, and present them simply. We are always subtle rather than grandiose, with an emphasis on warmth and personality over spectacle. Address We bring the vanguard spirit of 55th and Fifth to the best address in every destination. Enviable settings and exquisite details distinguish each iconic locale.
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