... continued from Page 4 Make personalization possible. In order to retain customers, you must build quality relationships with them. This starts with knowing who they are, what they need, and how they interact with your company and your marketing. To figure out those key points, you should gather and interpret a lot of data, both online and off. You can do some of this data-gathering and calculating yourself (for example, you might consider calculating the lifetime value or LTV of each client), but hiring a third-party data analytics company will help you take your retention marketing to the next level. SAS, Alteryx, Kissmetrics, and InsightSquared are great options for small-business owners. Hire (or create) a retention expert. If you truly want to maximize your retention, you need to make it an integral part of your team’s marketing approach. Investing in specialized training for your team is one way to do this. But you can also hire a retention expert or shift one of your existing team members’ roles to focus exclusively on managing and retaining clients. Yes, hiring is expensive, but remember — increasing customer retention by just 5% can increase profits by as much as 95%. That new team member will pay for themselves in no time! Retention marketing mindset shifts will be game-changers for your company. You can start with one of these tips or dive into all of them. Whatever feels right for you, if you try these ideas, it won’t be long before you’ll see the difference in your bottom line.
Take a BREAK
Chicken Curry Fries GG Gretchen’s Kitchen (My Mom’s Secret Recipes)
Ingredients
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3 cups frozen french fries
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2 cloves garlic, minced 1 tbsp cornstarch 1 cup chicken stock 1 cup diced tomato, diced 1 tbsp curry powder 1/4 tsp cayenne pepper
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1 chicken breast 1 tsp curry powder 3 tbsp oil, divided
1/4 tsp pepper
1/4 tsp salt For the curry: •
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1/2 cup Greek yogurt
1 cup onion, diced 1 tbsp grated ginger
Fresh cilantro, for garnish
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1. Preheat oven to 450 F. Place french fries on baking sheet and bake according to package directions. 2. Slice chicken breast into strips. 3. Combine curry powder, 1 tbsp oil, salt, and pepper and rub into chicken until evenly coated. 4. In a skillet over medium heat, add 2 tbsp oil. 5. Add the chicken and cook until partially done. Remove from skillet and place in a clean bowl. 6. Add onions, ginger, and garlic to skillet. Cook until the onions are translucent. 7. Add cornstarch to chicken stock to make slurry. Stir into pan. Cook until the curry has thickened. 8. Add the diced tomato, curry powder, cayenne pepper, and partially cooked chicken. Cook until chicken is done. 9. Turn off the heat and stir in the Greek yogurt. 10. Pour chicken curry over french fries and garnish with cilantro. Directions
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“For I know the Plans I have for you, declares the Lord, plans to prosper you and not to harm you, plans to give you hope and a future.” Jeremiah 29:11
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