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BUSINESS NEWS BOWMAN SELECTED TO LEAD ENGINEERING AND DESIGN ON 64 MW SOLAR INSTALLATION Bowman Consulting Group Ltd., a national engineering services firm delivering infrastructure solutions and program management services to clients who own, develop, and maintain the built environment, has been selected by J. Ranck Electric, Inc. to lead the re- mobilization of a 64 MW direct current solar project in Southeast Michigan. This expansion will enhance the substation’s capabilities to support additional solar power generation, integrating new photovoltaic capacity alongside existing wind power infrastructure.
Under this contract, Bowman will perform a comprehensive suite of services, including electrical engineering, civil design, and system modeling to support the integration of JRE’s solar power installation into the U.S. power grid. The contract also includes critical safety and capacity studies such as arc flash hazard assessments, short-circuit and load flow studies, thermal ampacity analyses and harmonics evaluations all aimed at enhancing the substation’s performance, reliability and safety as it incorporates increased renewable energy. “This project marks significant steps forward both in our energy services
practice and in our partnership with J. Ranck Electric,” said Dan Swayze, chief operating officer of Bowman. “We are excited to deploy our energy engineering and design capabilities to help JRE enhance Michigan’s renewable energy capacity and grid stability. This assignment reinforces our commitment to delivering diversification and organic growth as we continue to expand our renewables and traditional energy portfolio nationally.” As part of its services, Bowman will also provide ongoing consulting through the construction and commissioning phases.
Additionally, social platforms help maintain and strengthen connections. After meeting a prospective client at an event, a quick LinkedIn connection can spark ongoing conversations. Sharing updates, interacting with posts, and messaging directly helps ensure your relationship remains active and productive. 3. Enhancing client engagement. A strong partnership between marketing and business development creates tailored, client-focused content. Marketing teams gain insights into client needs and trends, while business development ensures the message resonates with the right audience. The key is knowing who you’re speaking to. If your firm targets K-12 projects, are you addressing architects or superintendents? While both are essential stakeholders, their priorities differ – architects may focus on innovative design, while superintendents seek cost-saving solutions. Crafting tailored narratives for each audience ensures your message lands effectively. By collaborating closely, marketing and business development can craft stories that position your firm as an industry leader. Sharing these narratives through website articles, social media, and targeted email campaigns not only engages clients but also showcases your firm’s expertise in a dynamic and memorable way. The collaboration between marketing and business development is essential for a firm’s success. By leveraging storytelling, staying proactive on social media, and understanding the unique strengths of each team, firms can create memorable content and interactions that resonate with clients and drive growth. With the right approach, even the smallest firms can keep the car running smoothly and the headlights shining brightly, guiding them to success on their unique journey. Sara Grayum is a digital content specialist and associate at Dunaway. Connect with her on LinkedIn.
SARA GRAYUM, from page 7
One group used general memorization, while the other created a narrative incorporating the words. The result? Ninety-three percent of the storytelling group remembered the words, compared to just 13 percent of the memorization group. Framing information within a compelling narrative made it nearly seven times more memorable. For firms in the AEC industry, storytelling is equally impactful. Instead of simply listing capabilities, consider creating narratives that teach your audience and invite them into the story. Transforming project descriptions into engaging Q&A responses or holding interviews with engineers or project managers allows clients to visualize how your firm overcomes unique challenges. This personalized approach helps clients see themselves in your story, making your expertise unforgettable. 2. Leveraging social media. Social media is an indispensable tool for building trust and driving business development. According to Visual Objects, 76 percent of consumers check a company’s online presence before engaging in- person. In addition to your firm’s website, platforms like LinkedIn and Instagram allow you to showcase your firm’s value and expertise, keeping your brand top-of-mind. For smaller firms, where individuals may be juggling both marketing and business development roles – using social media can be incredibly beneficial. Regular posts about projects, team highlights, and client successes can build brand recognition and credibility. Authentic captions and reposting industry content with proper credit can further amplify your digital presence. When selling professional services, you’re ultimately selling your people – their creativity, expertise, and relationships. Social media reinforces this by creating meaningful touchpoints. For example, a LinkedIn post highlighting a school project, paired with a quote from the project manager, strategically positions your firm as a leader in the K-12 sector, while also fostering connections with the technical staff and potential clients.
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THE ZWEIG LETTER MARCH 17, 2025, ISSUE 1577
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