What You Can’t Do 1. We don’t want social media sites to be plastered with the word “Melaleuca” or messages about Melaleuca. Therefore, we have a strict requirement that Marketing Executives not mention the word “Melaleuca” (except as described in Point 6 of “What You Can Do”). That might seem a little strict, but without such a policy it would be easy to “burn the fields” in a short amount of time.
6. All invitations must be sent individually, one at a time, and only to contacts you personally know or have built some type of relationship with. See Private Messages above. Examples: • Do not extend any public invitation to a Melaleuca Overview using social media, a public website, microblog, etc. • You cannot send out group invitations to meetings,
5. Talk about and show pictures of a Melaleuca event , like Convention, to celebrate the recognition received by members of your team as long as: • You do not show anyone presenting to a group • You do not share slides or training materials Example: • “Spent an amazing weekend at Convention, meeting amazing people and learning from the best.” 6. You can defend Melaleuca when it is criticized or attacked online – and, in doing so, feel free to mention the name Melaleuca when (and only when) responding to statements that already mention Melaleuca. We encourage you to quickly post a response correcting the record whenever you encounter any negative statements about Melaleuca, our people, or our products anywhere on the Internet – including blogs, social networking sites such as Facebook, Instagram, WhatsApp, and Viber. This can be done by offsetting the negative comments with positive personal experiences regarding our products, our business model, or Melaleuca in general.
9. Do not give too much information in any post. Otherwise, it can appear to be a brief Overview or product training. For the same reasons, do not post any video that is directly or indirectly related to Melaleuca that is more than one minute long. 10. Do not publicly state your income as it relates to how much money you earn from Melaleuca. That can be done in private only if accompanied by Melaleuca’s annual income statistics. Most people consider it extremely poor taste to share income in public. 11. Do not show or talk about having a lavish lifestyle (e.g., refer to big houses, expensive boats, luxury cars, exotic vacations, etc.) such that it appears that you are either touting or promising that kind of lifestyle. This is not appropriate in any setting. 12. You should never suggest that anyone should quit their job to start a Melaleuca business. Stating or suggesting that people quit their job to join a business opportunity is a red flag that you are operating a pyramid scheme. Since our beginning in 1985, Melaleuca has been adamant about never suggesting that someone quit their job to build a Melaleuca business. To do so would be irresponsible, even in private. You should never make references to “firing your boss,” etc. Doing so might imply that you’re suggesting that people quit their job. It has always been Melaleuca’s policy that no one should ever consider quitting their job to build a Melaleuca business until their repeat income from Melaleuca is at least three times what they are making with their current full-time job. Until then, it only makes sense to add the Melaleuca income to the regular income. Most people with a Melaleuca business use their Melaleuca business to supplement their income. Even for those who put serious time and effort into building a Melaleuca business, it normally takes years to build the business to the point that anyone should ever consider leaving their full-time job to live only on their Melaleuca income. 13. Do not “like” or share any post that is out of compliance with Melaleuca social media policy. If you see any violation, you must report it to customerserviceph@melaleuca.com.
websites, Overview presentations, etc., to those who are not yet Melaleuca Members or Marketing Executives.
2. Do not share any posts from Melaleuca’s social media platforms because they feature the name “Melaleuca.”
3. Do not post content that is identifiable through any search engine by using the search term or keyword “Melaleuca” or any derivation thereof (including “mela”) or any other of Melaleuca’s trademarked words or phrases. Do not share multiple points that describe Melaleuca. 4. Consistent with our teaching to avoid “burning the fields,” posting multiple times a day is strongly discouraged. Sometimes a post by itself may be within guidelines, but may not be okay when seen in contest with other posts. 5. Do not mention or describe Melaleuca’s business opportunity or its business (a) publicly online (except on a Melaleuca-approved website specifically devoted to the purpose of identifying such opportunities), (b) on websites or in groups that facilitate the sharing of parenting ideas, safe household products, or anything else besides business opportunities – even if others sometimes use the forum for sharing business opportunities, or (c) in unsolicited communications to people you do not already know personally (including emails, text messages, private messages, etc.)
7. Do not make any public post or comment that includes a direct, indirect, or implied “ call to action .”
Examples:
• Call me!
• Ask me how!
• Private message me!
• I can solve your financial problems!
• I’m here to help!
• Click below for more information…
• Come join our training at 8 p.m. tomorrow!
• Comment below 8. When sharing accounts of your own and other Customer’s actual personal experiences with Melaleuca products, do not: • Make any claims that Melaleuca’s products prevent or treat medical conditions or diseases (except for any claims specifically asserted by Melaleuca in its official publications), per Policy 33
Do not: • Make any public statements or claims about
Melaleuca’s compensation plan, services, awards, track record, management, affiliations, history, retention rate, or reorder rate • Make any public mention or post copies of checks from Melaleuca, Inc.
• Embellish any experience
• Give information about more than one product at a time; otherwise it is a product training Any product trainings must be password protected and accessible only to active Melaleuca Customers and/ or Marketing Executives in a closed social media group comprised completely of active Melaleuca Customers or Marketing Executives (i.e., no prospective Customers).
50 WELCOME TO MELALEUCA
SIMPLE STEPS TO SUCCESS 51
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