April 2025 TPT Member Magazine

TPT’S COMMITMENT TO QUALITY AND COMMUNITY BY SYLVIA STROBEL, PRESIDENT & CEO, TWIN CITIES PBS

For nearly 70 years, Twin Cities PBS (TPT) has been an essential part of Minnesota’s media landscape—trusted, accessible and dedicated to informing, educating and enriching our communities. Our mission has always been to serve our communities by providing high-quality, freely accessible programming that reflects the stories of our region. This commitment remains steadfast, even as public media faces challenges to its funding. Public media is built on a bedrock of trust and accessibility. Nearly 90% of viewers say they trust TPT for unbiased, well-researched local content. Unlike commercial media, public media is managed and governed locally, and TPT’s mission is to ensure broad and free access to educational programming like “Almanac,” “Minnesota Experience,” “This is Minnesota Orchestra” and curated experiences like the Minnesota Channel. In addition, TPT’s public health and safety initiative, TPT NOW, offers a groundbreaking, multilingual alert system that ensures all communities have the information they need in critical moments. At TPT, we take pride in producing and delivering content that reflects the best of Minnesota. This April, we’re excited to bring viewers the return of “Stage,” our local music series filmed at the legendary 7th St Entry. In addition to musical collaborations, each episode includes a behind-the scenes-and-songs experience and premiers Monday nights on TPT 2 and the PBS App. The fourth season’s lineup includes bands and musicians such as Kiss the Tiger, The Suburbs, Lamaar and Cory Wong, among many others. Programs like “Stage” highlight why public media is so vital— giving artists a platform and sharing Minnesota’s vibrant cultural landscape with audiences everywhere. And, of course, we continue to bring viewers the very best in PBS national programming, including “Austin City Limits Celebrates 50 Years,” premiering on April 4. Public media has long been a cornerstone of American culture, and we are proud to uphold that tradition. All of our work is possible because of the generous support of our members. While federal funding represents one piece of TPT’s budget, it plays a crucial role in sustaining the programming and services that our community depends on. Everything we do at TPT is made possible by supporters like you. If TPT is a meaningful part of your life, we invite you to deepen your impact by becoming a sustaining member or increasing your contribution today. At a time when reliable information, educational resources and community connections are more important than ever, public media remains a pillar of our democracy. Together, we can ensure that TPT—and our mission of public service—endures for generations to come.

Almanac

Stage

This Is Minnesota Orchestra

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TPT.org

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