Speakeasy Marketing July 2018

GROW YOUR LAW FIRM IN 2018

73-03 BELL BLVD. #10, OAKLAND GARDENS, NY 11364 | (888) 225-8594 | WWW.SPEAKEASYMARKETINGINC.COM | JULY 2018

12 ATTORNEYS WANTED FOR PRIVATE BETA PROGRAM

prove that it works in the toughest metro/practice areas.

program. It’s in the early stages of testing, and we need a small circle of attorneys to put it through the paces.

A few weeks back — through our regular email newsletter — I announced our top-secret project.

–Richard Jacobs Send me an email (Richard.Jacobs@ speakeasymarketinginc.com) to let me know that you’re interested in joining the beta program, and we’ll fire over some more information about this opportunity. If you’re interested, I recommend letting us know right away. This newsletter went out to several thousand solo attorneys with websites, and we’re probably only going to take a dozen attorneys for this closed-door beta testing program.

Briefly, here’s what we’re looking for:

If you missed it, here’s a quick recap:

Attorneys who are currently sitting at fourth or fifth in Google but want to get to No. 1 in their metro/practice area. Or attorneys who want to set up a second or third website and get to the top of Google’s results page quickly.

We’ve developed our own “DeepMind” AI algorithm. It’s designed to analyze all 7,000-plus attorney websites in the United States and identify the highest- and lowest-ranking ones. We’ll be able to take what the algorithm discovers and use it to help our clients leapfrog over competitors — straight to the top of Google’s search page. Attorneys without this unique intel won’t even know what hit ‘em.

The more competitive your space, the better.

Why?

Because although this works like gangbusters already, we want to

Right now, we’re looking for forward- thinking attorneys to join our beta

Published by The Newsletter Pro . www.NewsletterPro.com

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KEEP PRODUCTIVE MOMENTUM WHEN EMPLOYEES TAKE A SUMMER VACATION

few weeks off during the summer, ask that they put in their requests as soon as possible. It allows everyone time to plan so any work is delegated accordingly. On top of that, remind your team to get the requests in before booking any travel arrangements. That way, no one has to play the bad guy when a time- off request gets denied and a hotel booking hangs in the balance. Third, encourage taking vacation. Work-life balance is critical when you want a productive team. Sometimes you have to reiterate that vacations are important, as numerous studies have confirmed. Too often, employees don’t plan vacations because they don’t want to compromise their job in any way, or they feel guilty about leaving. But when people don’t take time off, that’s when productivity takes the biggest hit. The longer people work without taking time for themselves, the more likely they are to experience burnout. one of the fastest and most effective ways to swing open a big door to increased profits. A while back, I put together a short PDF report that shows you how to do this. Here’s where to request your complimentary copy:

big deal. But during the summer, the dynamic can change when more employees decide to take time off, especially one after another. When employees take time off, things are more likely to slip through the cracks, and productivity can take a hit. However, having well-defined vacation policies in place can prevent issues from developing in the first place. First, be clear about the time-off policy. If you have one department of six people, a reasonable expectation is that only two people from that department may be out at a time. The policy of “first come, first served,” is one of the best ways to approach this situation. It’s fair, and it encourages people to get time-off requests in early, leaving your team more time to plan for the absence. Second, implement time-off request deadlines. When you know a lot of people are going to want to take a

How does your business keep up productive momentum when employees jet off for a week or two? Every summer, this is a question that businesses all over the country try to answer. It’s also a question that impacts businesses differently depending on staff size and organization. Some businesses have enough folks on hand at any given time that the absence of a single person isn’t a

...continued from back page THIS LITTLE HINGE OPENS A BIG DOOR TO PROFITS

According to our data, the typical law firm loses 39 percent or more of

We learned that the typical law office is leaving a significant amount of money on the table by inadvertently doing things that turn solid potentials away. In fact, just answering your office phone the wrong way could cost you thousands in lost new-client revenue.

Speakeasy.Marketing/PhoneLeads

these solid phone leads without ever realizing it.

So if you want to land more cases or

at least have more options to choose from,

fixing your conversion percentage — repairing this little hinge — is probably

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Social media has proven to be the most difficult part of digital marketing. A report from GlobalWebIndex found that the average person has around seven active social media accounts, so companies have a lot to lose if they ignore social media. But using a site that’s wrong for your business can be a waste of time and money. Here’s the rundown of popular platforms and what businesses they’re best suited for. EVERYONE SHOULD BE ON: FACEBOOK, TWITTER, GOOGLE+ These social media platforms are staples of the landscape and can benefit any industry. • Despite the recent privacy issues, Facebook still has an active base of around 1.45 billion daily users. You can’t afford to miss out on that kind of audience. • Twitter is also pretty active, and though this sort of engagement won’t necessarily benefit every business, it’s important to maintain an account on Twitter so you can monitor any mentions of your company. • Google+ isn’t the most popular social media platform, but having a Google+ page for your business helps Google generate search results, including maps, reviews, contact information, and photos. LIKE, SHARE, RETWEET Is Your Business Wasting Time on Social Media? • Instagram is the king of visual content. Fashion outlets, restaurants, niche retail establishments, and luxury brands do well on Instagram because they can regularly share eye-catching images. • DIY crowds love Pinterest . This is a visual platform where fashion brands share style tips, foodies show off their recipes, and travel-oriented companies post advice on the best family-friendly cities to visit. • Not just for moody teens, Tumblr is a great platform for fashion brands (thanks to its visual elements) and media platforms (thanks to the site being friendly to long-form articles). While NPR and Rolling Stone do well on Tumblr, small businesses are likely to struggle. The many avenues of social media can be overwhelming, but it gives you plenty of opportunities to find the right platform to connect with your clients. Take some time to look at the pros and cons of a platform you’re considering and ask yourself if it really meets the needs of your business. ASSESS YOUR SITUATION BEFORE JOINING: INSTAGRAM, PINTEREST, TUMBLR There are plenty of other popular platforms whose formats aren’t for everyone. Don’t waste your time on a social media platform your business can’t benefit from.

2 STRATEGIES FOR DEALING WITH PRICE RESISTANCE

...continued from back page

Our clients have used these strategies for some time now, and they still work perfectly. In fact, they’re more potent than ever. To discover more about handling price resistance, listen in (or download it) over here:

However, you need to have a plan in place for dealing with price resistance. Because potentials will usually try to hammer you on price. But if you know how to handle them before they get started, chances are they’ll agree to the fee you set. I wanted to tell you more about the top two strategies for handling price resistance. So I recorded a podcast awhile ago that explains everything.

Speakeasy.Marketing/ priceresistance

“REAL SECRETS OF ATTORNEY MARKETING LAW SCHOOL DARES NOT TEACH”

2nd Edition

• Five new chapters, live chat, what’s changing for personal injury attorneys marketingwise in 2018, and more • Completely revised and updated for 2018 • Complimentary copy mailed or emailed upon request

Available on Amazon Kindle or by emailing rj@speakeasymarketinginc.com.

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12 ATTORNEYS WANTED FOR PRIVATE BETA PROGRAM KEEP PRODUCTIVE MOMENTUM WHEN EMPLOYEES TAKE A SUMMER VACATION

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LIKE, SHARE, RETWEET

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THIS LITTLE HINGE OPENS A BIG DOOR TO PROFITS

2 STRATEGIES FOR DEALING WITH PRICE RESISTANCE

2 STRATEGIES FOR DEALING WITH PRICE RESISTANCE

THIS LITTLE HINGE OPENS A BIG DOOR TO PROFITS

train potentials to compare attorneys online — like toasters or gardening tools. As a result, the attorney market is getting more and more saturated and more and more cutthroat. Lowballing juniors want to steal your clients for a song and eat your lunch, too. It might make you wonder if it’s possible to command premium fees anymore.

One of the most significant problems facing attorneys today is overcoming price resistance. A few years ago, potential clients didn’t question fees much. But today, they always seem to be shopping for the bigger, better deal. Because fresh-faced law school graduates are flooding the market, and they’re more than willing to cut their prices to the bone to get their foot in the door. Plus, sites like Avvo.com literally Why is this?

I’m sure you’ve heard the old adage: “Little hinges swing big doors.”

Well, here’s a “little hinge” that can radically increase the current health and long-term survivability of your practice: Convert more inquiry calls into in-office consultations. If you can raise that conversion percentage a little bit, you’ll also put a lot more cash into your bank account at the end of each month.

Fortunately, the answer is yes.

Now that may sound obvious, but most law firms don’t know how to do this. This isn’t a value judgment; it’s just a fact that we’ve discovered from mystery shopping several hundred law firms over the last three years. CONTINUED ON PAGE 2...

It is definitely possible.

CONTINUED ON PAGE 3...

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