Speakeasy Marketing July 2018

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(888) 225-8594 | WWW.SPEAKEASYMARKETINGINC.COM 73-03 BELL BLVD. #10, OAKLAND GARDENS, NY 11364

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12 ATTORNEYS WANTED FOR PRIVATE BETA PROGRAM KEEP PRODUCTIVE MOMENTUM WHEN EMPLOYEES TAKE A SUMMER VACATION

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THIS LITTLE HINGE OPENS A BIG DOOR TO PROFITS

2 STRATEGIES FOR DEALING WITH PRICE RESISTANCE

2 STRATEGIES FOR DEALING WITH PRICE RESISTANCE

THIS LITTLE HINGE OPENS A BIG DOOR TO PROFITS

train potentials to compare attorneys online — like toasters or gardening tools. As a result, the attorney market is getting more and more saturated and more and more cutthroat. Lowballing juniors want to steal your clients for a song and eat your lunch, too. It might make you wonder if it’s possible to command premium fees anymore.

One of the most significant problems facing attorneys today is overcoming price resistance. A few years ago, potential clients didn’t question fees much. But today, they always seem to be shopping for the bigger, better deal. Because fresh-faced law school graduates are flooding the market, and they’re more than willing to cut their prices to the bone to get their foot in the door. Plus, sites like Avvo.com literally Why is this?

I’m sure you’ve heard the old adage: “Little hinges swing big doors.”

Well, here’s a “little hinge” that can radically increase the current health and long-term survivability of your practice: Convert more inquiry calls into in-office consultations. If you can raise that conversion percentage a little bit, you’ll also put a lot more cash into your bank account at the end of each month.

Fortunately, the answer is yes.

Now that may sound obvious, but most law firms don’t know how to do this. This isn’t a value judgment; it’s just a fact that we’ve discovered from mystery shopping several hundred law firms over the last three years. CONTINUED ON PAGE 2...

It is definitely possible.

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