P+PB Film Shines Light On Paper And Packaging Industry Innovation The Paper and Packaging Board (P+PB) has announced the release of a new documentary that provides an in- side look at the U.S. paper and packaging industry’s de- cades-long legacy of environmental stewardship. A story of grit, passion and dedication, “Paper Makers” provides a rare and intimate insight into how the industry’s foresters, mill workers and engineers have cared for the land, work- ing in tandem with nature for generations. In a critical decade for climate action, “Paper Makers” looks at the philosophy and practices that have made the U.S. paper and packaging industry a vocal advocate for re- sponsible land management, sustainable design and the protection of our planet’s most valuable resources. Paper is at the forefront of environmentally friendly in- novation with top brands and corporations across person- al care, food and beverage and fashion, making the switch to paper packaging as part of their sustainable business strategies. There’s new attention on paper-based materi- als to provide solutions for some of society’s biggest envi- ronmental challenges. But how did the industry get here? “For generations, our mill workers and foresters have protected the natural resources they’re charged with. The industry gives back more than it takes and helps manage forests and the ecosystems that depend on them,” said Mary Anne Hansan, President of the Paper and Packag- ing Board. “Trees are our planet’s only fully renewable resource. The paper and packaging industry’s environ- mental practices are inherently designed to protect and cultivate this vital circular system. Telling that story through the eyes of industry workers — folks who are truly the van- guards of environmental stewardship — is really important for people to understand.” “Paper Makers” offers an intimate look at one of Amer- ica’s oldest natural industries through the eyes of the workers who cultivate the sustainable forests it depends on and develop technologies that will nurture and protect them for years to come. The film aims to educate pack- aging designers, environmental engineers and business leaders on how paper can help them design the sustain- able solutions of tomorrow and show consumers why pa- per can be a sustainable choice for the planet. The film unearths little-known facts about how the in- dustry works to regenerate important resources: • The paper and packaging industry helps make cleaner air by planting roughly twice as much wood as it har- vests every year. • The industry is, in many cases, self-sufficient, making ⅔ of its power from non-fossil-fuel sources and even producing enough to send power back to the grid. • Paper is one of the most recycled materials on the planet, at a rate of 66.2 percent per year. Visit www.howlifeunfolds.com/paper-makers to watch the film.
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September 7, 2020
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