DS Smith, ASDA Seek To Eradicate Use Of Non-Recyclables At POS As consumer spending power and consciousness grows, the impact on brands and businesses to fuel more sus- tainable commitments is widespread. With shoppers often favoring retailers that they trust to reduce the negative en- vironmental impacts across the supply chain – the race is on to eradicate unnecessary plastic. UK based ASDA Stores Limited (ASDA) continues to focus on the removal of unnecessary plastic in stores, targeting a 15 percent reduction on own brand plastic by 2021. As part of the work towards this target UK based DS Smith was approached to develop more sustainable in-store solutions, with ASDA asking them to support its efforts in innovation and challenge the necessity of certain point-of-sale displays. As part of this work, the teams from both companies came together to re-evaluate the use of plastic mop trays, a point of sale display add-on previously considered a store operations ‘must-have’. The trays are used at the bottom of free-standing displays, protecting them from liq- uids during the store cleaning process and should spillag- es occur. However, with advancements in the way stores are maintained and cleaned, by carrying out a light risk as- sessment and challenging the status quo, DS Smith found that the removal of the trays does not in fact risk the safety or quality of the point of sale. This has now led to the re- moval of plastic mop trays saving approximately eight tons of plastic a year and reducing the carbon footprint for each POS unit by up to 15 percent. The visual element of POS displays that is often not seen by shoppers, has also been challenged by the two teams. Premium corrugated materials are often used to ensure the integrity and strength of stock holding displays, but the process of making white corrugated board often involves bleaching in the manufacturing stages. To elimi- nate the emissions incurred during the bleaching process, ASDA and DS Smith teamed up to produce several proto- types that led to the design of an equally robust solution; the new design contains more recycled content and a re- duced CO2 footprint while still retaining visual appeal. To build on this work, ASDA and DS Smith are also an- ticipating the launch of their next joint development – a brand new fully recyclable POS unit launching in August. The new unit will be used to promote ASDA’s machine washable fruit & vegetables and reusable bakery bags. It has been designed using an innovative technology that al- lows maximum longevity; remaining robust and secure for several months and also featuring a liquid-proof non-plas- tic base to protect the board from grease and fluids. “I’m incredibly proud of the DS Smith team, who have made strides to encourage greater sustainability within the retail landscape, while showing they can still address and solve common marketing challenges in tandem,” said Angus Jones at DS Smith
Board Converting NEWS INTERNET DIRECTORY
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September 7, 2020
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