State of the Industry 2024

How optimistic do you feel about the overall outlook of the landscape and horticultural profession? Despite the financial challenges of 2024, respondents still expressed optimism about the future of their profession, with very similar results to last year. aging demographic, are willing to pay more, whether it’s for higher quality work or to ensure crews enjoy a living wage. Some are worried about land development encroaching on nursery space or fly-by-night How optimistic do you feel about the overall outlook of the landscape and horticultural profession?

There’s a lot of hope, albeit tinged with caution. Some of you applaud the younger generation’s commitment to environmental causes, while wondering if they’re ready for the realities of the job site. Many of you have also noticed that clients, especially within the

businesses tarnishing the reputation of the whole profession, while others are simply delighted to love what they do and would choose to pursue landscaping all over again if given the chance.

I hear it every day from people: ‘If I had to do it all over again, I would’ve gone into the landscape industry,’ or ‘I would love to be working outside every day and then having the winter off to do something different.'

We have seen a shift in client values and their desire to pay livable wages for professional service. We are continuing to employ strategies that will educate the workforce regarding careers in the landscape industry. There is a strong market.

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Conclusion The thoughtful responses gathered paint a picture of perseverance. While navigating real challenges, those working in the landscape industry remain cautiously optimistic about the future. Rising costs, labour shortages and increased competition remain common concerns, with many businesses feeling the impact on their bottom lines. However, despite these pressures, most respondents view their current financial outlook as stable, with many expecting moderate growth in the coming year. This careful blend of caution and confidence reflects a resilient mindset across the industry, as landscape professionals prepare to adapt, innovate and seize opportunities in 2025.

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