Sustainable Labels (CONT’D FROM PAGE 41)
nies dedicated to sustainable practices. John Eisses of Berenschot and AIPIA presented a case on the role of smart packaging technology in reducing food waste throughout the supply chain. This initiative aims to minimize food losses, which, according to UN data, reach nearly 1.3 billion tons of wasted food each year. Eiss- es emphasized the benefits of smart sensors that monitor conditions such as temperature and humidity in real time, thereby extending the shelf life of perishable items. In addition, he discussed advancements like photon- ic circuits and inkjet-printed sensor tags that monitor gas levels in packaged food to detect freshness. The smart packaging system will be supported by cloud technology, enabling data exchange for supply chain optimization and transparency. A panel, introduced by FINAT’s Regulatory Affairs Manager Pablo Englebienne, discussed the industry’s readiness for the PPWR, a regulation poised to overhaul Europe’s approach to packaging and waste. The PPWR seeks to ensure that all packaging in the EU is recyclable by 2030 and includes targets for recycled content and re- usable packaging. The panelists, representing EUROPEN, Plastics Recycling Europe, UPM Raflatac, Ceflex, Sulayr Global Service, and Avery Dennison, addressed both op- portunities and challenges. The panel highlighted the importance of industry-wide data collection, a collaborative approach to advocacy, and harmonized standards for the entire packaging value chain. They stressed that, while the regulation is compre- hensive, further clarity on implementation guidelines will be essential for compliance. Panelists also underscored the importance of aligning PPWR with other EU sustainability goals, such as those un- der the European Green Deal. With the regulation nearing finalization, industry stake- holders are preparing to embrace the changes, though they acknowledge that adapting will require significant in- vestment and collaboration. FINAT will host the European Label Forum on May 21- 23, 2025, in Amsterdam, The Netherlands. Lecta Spin Offs Self-Adhesives Business Unit Lecta, a manufacturer and distributor of specialty papers for labels and packaging, functional papers, and a wide range of coated and uncoated papers for publishing, has announced the spin-off of its Self-Adhesives business unit from Torraspapel S.A.U. This spin-off will be effective as of January 1, 2025. It entails the creation of the new company Lecta Self Adhesives España, S.L.U., which will take over all activities, agreements and commercial relationships re- lating to the Lecta’s self-adhesives business, including all its self-adhesive products.
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